Email Marketing Developer

Mindlance; Toronto; On-site; CAD 65,000 - 85,000; Full time

Job summary

A marketing solutions company in Toronto is seeking an Email Marketing Developer to manage email marketing campaigns using Salesforce Marketing Cloud. The ideal candidate will have expertise in campaign execution, optimization strategies, and A/B testing. If you are passionate about email marketing and improving customer experiences, this full-time position offers an engaging work environment.

Qualifications

• Experience in executing email marketing campaigns in Salesforce Marketing Cloud.

Responsibilities

• Handle execution of email marketing campaigns including day-to-day operations.
• Continuously monitor industry trends and apply new technologies.
• Conduct A/B tests for subject lines and email layouts.

Skills

Salesforce Marketing Cloud Email Specialist

Job description

Overview

Job Title: Email Marketing Developer

Location: Toronto, ON (Onsite)

Duration: + Months

Responsibilities

• Handle the execution of email marketing campaigns in Salesforce Marketing Cloud, including day-to-day operations such as email development, campaign set-up, scheduling, testing / quality assurance and deployment.
• Continuously monitor industry trends, technologies, and standards with respect to email development and online marketing and be able to research, recommend, and apply new technologies as they emerge.
• Champion continuous advancement of email features, process improvements, and automation capabilities to optimize customer experience and internal / external workflows.
• Conduct A / B tests to experiment with subject lines, email layouts, and creatives to drive increases in open and click-through rates.
• Ensure campaign accuracy, timeliness, and impact by collaborating with team members and stakeholders.
• Develop with Distributed Marketing content blocks for emails sent with Distributed Marketing.
• Establish and maintain email best practices while adhering to Wealth Management brand standards.
• Create and update new or existing email templates / journeys
• Collaborate on documentation and organization of the Salesforce Marketing Cloud Ecosystem
• Work closely with the Manager of Digital Messaging to create efficiencies and automations for email campaigns

Must Have Skills

• Salesforce Marketing Cloud Email Specialist

Mindlance is an equal opportunity employer. We are committed to inclusive, equitable, barrier-free recruitment and selection processes, and work environment in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). We will be happy to work with applicants requesting accommodation at any stage of the hiring process.