Director, Performance Marketing

LastPass; Remote; CAD 110,000 - 150,000; Full time

Job summary

A leading password management firm in Canada is seeking a Director of Performance Marketing to drive growth through strategic paid media campaigns. You will manage a dynamic team, optimize multi-channel budgets, and work closely with sales and product teams to align marketing goals. Ideal candidates will have experience in B2B and B2C spaces, along with a strong analytical background. This remote-first role offers competitive compensation and a collaborative environment aimed at personal growth.

Benefits

Flexible Paid Time Off

Parental leave

Comprehensive health coverage

Home office setup support

Annual learning stipend

Peer-to-peer recognition

Qualifications

• Proven experience in managing paid media for high-volume B2B trial motions.
• Advanced knowledge of bidding tools and real-time bidding algorithms.
• Experience with analytics to drive campaign optimization.

Responsibilities

• Develop and execute paid media strategies for B2B and B2C growth.
• Manage budgets effectively to maximize ROI.
• Analyze campaign performance and provide insights.

Skills

Paid media management

SaaS experience

B2B marketing

E-commerce knowledge

Analytical skills

Leadership

Tools

Google Ads

Facebook Ads

LinkedIn Ads

Predictive modeling tools

Job description

About LastPass

LastPass is a leader in password and identity management, making it easier to log into life and work. Trusted by 100,000 businesses and millions of users, LastPass combines advanced security with effortless access for individuals, families, small business owners, and enterprise professionals. With LastPass, important credentials are protected and private – and always within reach.

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LastPass is looking for Director, Performance Marketing

We are seeking a dynamic and experienced Director of Performance Marketing to join our team. The ideal candidate will have a strong background in managing paid media campaigns, with expertise in SaaS, PLG, and e-commerce, along with a proven track record of growing a B2B trial motion through paid media channels with positive ROI.

About the Team

Our Performance Marketing team is at the forefront of driving growth and customer acquisition for LastPass. We are a data‑driven, results‑oriented group that thrives on innovation and collaboration. Working across paid media channels, we partner closely with sales, product, and analytics teams to deliver impactful campaigns that fuel our B2B and PLG motions. The team values creativity, experimentation, and continuous optimization to achieve measurable outcomes at scale. If you enjoy working in a fast‑paced environment where strategic thinking meets hands‑on execution, you’ll feel right at home with us.

Who will you work with?

Lead and mentor a team of digital marketing professionals, providing guidance and support to drive excellence and results. Collaborate closely with internal teams, including sales and product, to align paid media efforts with overall business objectives.

What are some of the exciting challenges you will be working on?

• Develop and execute comprehensive paid media strategies to drive the growth of B2B Trials and Hand Raisers and drive acquisition across both B2B and B2C e‑commerce in multiple digital channels.
• Manage and optimize six‑figure cross‑channel budgets effectively to maximize ROI and achieve performance goals.
• Lead the media planning process, including audience targeting, channel selection, and budget allocation.
• Forecast performance and identify opportunities for scaling campaigns while maintaining profitability.
• Stay updated on industry trends, best practices, and new technologies to continuously improve campaign performance and efficiency.
• Provide regular reporting and analysis of campaign performance, highlighting key insights and recommendations for optimization.
• Implement machine learning for automated bidding and LTV.

What does it take to work at LastPass?

• Proven expertise and experience driving and managing paid media for a high‑volume B2B trial motion.
• Must have experience in both B2C e‑commerce and B2B SaaS.
• Advanced knowledge of third‑party bidding tools, predictive modeling, and real‑time bidding algorithms.
• Experience in digital marketing, with a focus on paid media management.
• Proven expertise in managing six‑figure cross‑channel budgets and delivering measurable results.
• Strong understanding of digital advertising platforms, including Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Experience with SaaS (Software as a Service), PLG (Product‑Led Growth), and e‑commerce platforms.
• Demonstrated ability to develop and execute strategic media plans that drive business growth.
• Excellent analytical skills with the ability to interpret data, analyze trends, and draw actionable insights.
• Exceptional communication and leadership skills, with the ability to inspire and motivate teams to achieve goals.
• Detail‑oriented with a passion for continuous learning and improvement in the digital marketing space.

Why LastPass?

• Market‑leading password manager
• High‑growth, collaborative environment with inclusive teams
• Remote‑first culture
• Competitive compensation
• Flexible Paid Time Off policies, including but not limited to: Quarterly Self‑Care Days (4 extra paid days off annually) and Volunteer Days
• Parental leave
• Comprehensive health coverage, including dependents
• Home office setup support
• LastPass Families free account for up to 5 members
• Continuous learning and development opportunities, including an annual learning stipend to invest in your growth
• Peer‑to‑peer recognition through Motivosity
• Employee Assistance Program for well‑being support
• Remote work stipend to support your home office needs
• Short‑Term or Remote‑Centric Work Arrangements for added flexibility

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