Director of Product, Develop

Webflow; Canada; Remote; CAD 226,000 - 392,000; Full time

Job summary

A leading technology firm is seeking a Director of Product Management to define strategies for AI-powered platforms. You will lead teams, partner with engineering, and develop roadmaps for Webflow Cloud. The ideal candidate has 10+ years in product management and strong technical fluency. This remote-first role includes competitive compensation and comprehensive benefits.

Benefits

Equity ownership

100% employer-paid healthcare

Flexible PTO

Access to mental wellness support

Qualifications

• 10+ years in product management, including 4+ years in leadership roles owning multi-surface developer platforms.
• Prior experience as a software engineer.
• Experience partnering closely with Engineering leadership.

Responsibilities

• Define and drive the long-term strategy and roadmap across CodeGen, CodeSync, Frameworks, and Webflow Cloud.
• Partner with Engineering Directors to deliver native AI-powered codegen and editing workflows.
• Lead and grow a team of PMs while collaborating cross-functionally.

Skills

Product management

Technical fluency

Communication

AI innovation

Developer empathy

Job description

At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support.

About the role

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. Base pay ranges are structured into zones for geographic markets; the specific base pay within the range is determined by location, experience, knowledge, qualifications, and skills.
• United States (USD; all figures pertain to workers in the United States)
• Zone A: 234,000 – 344,300
• Zone B: 220,500 – 323,600
• Zone C: 206,100 – 302,900
• Canada (CAD; ON & BC)
• Zone A: 226,400 – 391,500

This role is eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.

Please visit our Careers page for information on which locations are included in each geographic pay zone. Confirm your zone with your recruiter.

• Reporting to the Sr Director of Product Management for Growth and Develop pillars at Webflow

Responsibilities

• Define and drive the long-term strategy and roadmap across CodeGen, CodeSync, Frameworks, and Webflow Cloud
• Partner with Engineering Directors to deliver native AI-powered codegen and editing workflows, ensuring scientific rigor and scalable evaluations
• Own CodeSync: bridging Webflow projects with Git and design systems (e.g., Figma → Webflow), CLI workflows, and DevLink exports
• Differentiate Webflow Cloud through seamless deploys, reverse proxies, database integration, and edge infrastructure
• Establish product frameworks for developer experience — balancing CLI ergonomics, local dev flows, cloud deployment speed, and AI-assisted tooling
• Lead and grow a team of PMs while collaborating cross-functionally with Design, Engineering, Developer Relations, and Marketing
• Develop packaging and monetization models (usage-based, seat-based, AI credits, bandwidth)
• Act as a visible thought leader internally and externally on AI dev tools and next-gen developer platforms

In addition to the responsibilities outlined above, Webflow supports you in identifying interests and development opportunities and helping you incorporate them into your role.

About you

Requirements

• 10+ years in product management, including 4+ years in leadership roles owning multi-surface developer platforms
• Prior experience as a software engineer
• Strong technical fluency with developer platforms, cloud hosting, edge/serverless infrastructure, or AI-assisted coding
• Experience partnering closely with Engineering leadership and making build-vs-buy tradeoffs
• Exceptional written and verbal communication; able to craft crisp product strategies and rally cross-functional teams

You’ll thrive as a Director of Product Management if you…

• Love 0→1 platform building, thrive in ambiguity, and excel at shaping new product pillars
• Balance AI innovation with pragmatic execution, including cost and latency tradeoffs
• Have deep developer empathy — understanding CLI UX, onboarding, error states, and long-tail workflows
• Think in terms of ecosystems and partnerships (frameworks, design tools, infrastructure providers)
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact

Our Core Behaviors

• Build lasting customer trust. We build trust by taking action that puts customer trust first.
• Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
• Reinvent ourselves. We don't just improve what exists, we imagine what's possible.
• Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar.

Benefits & wellness

• Equity ownership (RSUs) in a growing, privately-owned company
• 100% employer-paid healthcare, vision, and dental insurance for full-time employees and their dependents
• 12 weeks of paid parental leave plus 6–8 weeks pregnancy disability leave for birthing parents
• Flexible PTO for all locations and sabbatical program
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
• Monthly stipends to support work and wellness
• 401k plan or pension schemes (where applicable) and financial wellness benefits

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and country/state of employment.

Remote, together

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team. Employment decisions are made on job-related criteria without regard to protected status. We may consider background checks as part of offers where applicable by law.

We may obtain one or more background screening reports about you, solely for employment purposes.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon successful background check completion.

Interested in building your career at Webflow? Stay tuned for future opportunities.