Director, Marketing Operations

Amii (Alberta Machine Intelligence Institute); Edmonton; On-site; CAD 90,000 - 130,000; Full time

Job summary

A leading AI research institute in Edmonton is seeking a Director of Marketing Operations to develop and execute product marketing strategies. The role involves leadership in marketing operations and team development, aiming to promote AI literacy and commercialization. Ideal candidates have extensive marketing experience, especially with MarTech tools, and a strong ability to lead and inspire teams. Competitive compensation and a dynamic work environment are offered.

Benefits

Competitive compensation

Flexible health benefits

Professional development activities

Access to community events

Qualifications

• 10+ years of experience in progressively responsible marketing positions.
• 5+ years in a leadership capacity.
• Proven experience with MarTech tools including CRM.

Responsibilities

• Lead the execution of marketing operations and strategies.
• Provide strategic guidance for the Marketing and Communications team.
• Foster team development and manage performance.

Skills

Leadership

Data Management

Marketing Strategy

Communication

Decision Making

Education

Post Secondary Degree in Marketing or related field

Tools

Hubspot

CRM systems

Email Marketing Tools

Marketing Automation Tools

Job description

Overview

Ready to lead transformative marketing at the forefront of AI innovation? As Amii’s Director of Marketing Operations, you will deftly merge powerful storytelling with precise performance marketing. Your confident leadership will inspire our in-house marketing and communications team. This is more than a role—it’s a mission to help fuel Canada’s economy through AI literacy and commercialization, while driving awareness of Amii’s role as a global AI leader.

About The Role

About The Role

Reporting to the Chief Revenue Officer (CRO), the Director of Marketing Operations leads the development and execution of product and brand marketing strategies, ensuring alignment with organizational goals. This position collaborates with the CRO to establish frameworks, strategies, and diverse plans that drive the Marketing & Communications team’s success. In addition to overseeing marketing operations, the Director of Marketing Operations plays a hands-on role in executing key marketing tactics, ensuring seamless delivery across all initiatives. The position is key to optimizing processes, managing resources, and ensuring the team\'s accountability in achieving high-impact results.

The position focuses on achieving excellence in three main accountabilities:

• Marketing Operations & Execution: Supports the strategic planning and leads the execution of all marketing operations, ensuring the efficient management of product marketing, brand initiatives, automation tools, and cross-functional collaboration to drive results and optimize performance.
• Marketing Expertise: Serve as a trusted advisor and expert in marketing, providing strategic guidance for the Marketing and Communications team.
• People Leadership: Foster team development, while strategically managing structure, performance and standards.

Key Responsibilities

Key Responsibilities

Required Skills / Expertise

Marketing Operations & Execution

• Develops, owns, and executes marketing operations, product marketing, and brand management strategies that align with organizational goals
• Leads and optimizes marketing automation processes to drive efficient, data-driven campaigns, ensuring CRM data accuracy, seamless execution of automated workflows, and strategic adoption of new marketing technologies
• Understands and manages data flows between MarTech tools and the broader organization
• Develops and deploys customer journeys and campaigns at all lifecycle stages, ensuring tailored messaging and engagement strategies
• Proactively communicates insights and results from marketing initiatives to internal stakeholders, fostering transparency and data-driven decision-making
• Works collaboratively with cross-functional teams to derive insights that support business growth and management
• Documents and creates roadmaps for marketing automation standard operating procedures, current and future testing and experimentation, and insights on campaigns, journeys, and promotions
• Delegates tasks effectively to team members of the Marketing & Communications team, ensuring accountability and high-quality execution of marketing initiatives

Marketing Expertise

• Offers expert advice on marketing strategies, helping the Marketing & Communications team align their efforts with organizational goals
• Analyzes market trends, competitive landscapes, and client insights to inform product positioning and marketing strategies
• Establishes and shares best practices in marketing, ensuring the team is equipped with the latest industry standards and methodologies
• Collaborates with cross-functional teams to develop and execute go-to-market strategies for new product launches
• Assesses the effectiveness of marketing campaigns, providing insights and recommendations for continuous improvement
• Organizes and leads workshops or training sessions on marketing concepts, tools, and techniques for the Marketing & Communications team
• Works with the content team to develop marketing materials that effectively communicate product value propositions and key messages
• Builds strong relationships with internal stakeholders, ensuring alignment and support for marketing initiatives
• Stays informed about industry trends, innovations, and best practices in product marketing, sharing insights with the team to maintain a competitive edge

People Leadership

• Acts as a functional supervisor for all assigned headcount, reviewing and revising their work while managing approvals
• Fosters a creative environment where learning is constant, collaboration is key, ideas are heard and mistakes are lessons and not failures
• Mentors, coaches and guides team members to reach their full potential and professional development goals
• Encourages and maintains a problem-solving approach to work while acting as a coach and collaborator
• Functions as the definitive point of escalation for addressing challenges and facilitating the resolution of problems
• Conducts performance reviews for direct reports and quarterly OKR planning sessions

Qualifications

Qualifications

• Post Secondary Degree in Marketing, Public Relations, Journalism, or related field
• 10+ years experience in progressively responsible marketing positions, 5+ years in a leadership capacity
• 3+ years of budgeting processes and data management experience
• Proven experience working with a variety of MarTech tools including a CRM (Hubspot preferred), e-commerce, email marketing, and marketing automation
• Demonstrable experience in discovering and executing within multiple communications channels to drive business metrics and growth
• Proficient knowledge of marketing best practices
• Experience working within a technology-focused organization (nice to have)

Knowledge, Skills And Abilities (KSA)

• Successfully manages multiple competing priorities in a fast-paced environment
• Works independently and makes informed decisions through a collaborative lens
• Demonstrates strong interpersonal communication skills, both verbal and written
• Establishes credibility while influencing team members to achieve common goals
• Identifies the needs of stakeholders and creates / drives new solutions
• Skilled in identifying knowledge gaps and prioritizing learning effectively
• Leads with resilience, maintaining team performance through challenges and change

What You\'ll Love About Us

• A professional yet casual work environment that encourages the growth and development of your skills
• Participate in professional development activities
• Gain access to the Amii community and events
• A chance to learn from amazing teammates who support one another to succeed
• Competitive compensation, including paid time off and flexible health benefits
• A modern office located in downtown Edmonton, Alberta

About Amii

One of Canada’s three main institutes for artificial intelligence (AI) and machine learning, our world-renowned researchers drive fundamental and applied research at the University of Alberta (and other academic institutions), training some of the world’s top scientific talent. Our cross-functional teams work collaboratively with Alberta-based businesses and organizations to build AI capacity and translate scientific advancement into industry adoption and economic impact.

How to Apply

If this sounds like the opportunity you\'ve been waiting for, please don’t wait for the closing August 27, 2025 to apply - we’re excited to add a new member to the Amii team for this role, and the posting may come down sooner than the closing date if we find the right candidate before the posting closes! When sending your application, please send your resume and cover letter indicating why you think you\'d be a fit for Amii. In your cover letter, please include one professional accomplishment you are most proud of and why.

Applicants must be legally eligible to work in Canada at the time of application.

Amii is an equal opportunity employer and values a diverse workforce. We encourage applications from all qualified individuals without regard to ethnicity, religion, gender identity, sexual orientation, age or disability. Accommodations for disability-related needs throughout the recruitment and selection process are available upon request. Any information provided by you for accommodations will be kept confidential and won’t be used in the selection process.

Director

Full-time

Management and Manufacturing

Research Services