Director - Marketing Canada

The Wendy's Company; Burlington; On-site; CAD 143,000 - 258,000; Full time

Job summary

A leading fast-food chain is seeking a Director - Marketing Canada to develop and oversee their national brand strategy. The role requires an MBA or 10 years of marketing experience and involves collaboration with agency partners to achieve sales and brand health goals. The successful candidate will work in the office at least three days a week in Burlington, ON. Competitive compensation package offered.

Qualifications

• 10 years of experience in marketing or brand management.
• Knowledge of marketing strategy and restaurant operations.
• Ability to manage and influence Franchisees and partner effectively.

Responsibilities

• Design and elevate marketing strategies to meet financial goals.
• Set and achieve strategic goals related to advertising and media.
• Inspire and develop the Canadian marketing team.

Skills

Marketing strategy

Brand management

Financial acumen

Strategic planning

Influence management

Education

MBA or Bachelor's Degree

Job description

Overview

The Director - Marketing Canada will create, oversee and guide the National brand strategy and key priorities for the Canadian Market. This includes developing and aligning both systems to national Calendar messages and innovation plans. They will partner with the international brand strategy team to execute plans while tapping into global research, innovation, and other global centers of excellence, as appropriate. The Director oversees external partnerships including country-specific advertising agencies and media partners. Success is measured by improvements in sales, customer counts, profitability and brand health.

Responsibilities

• Design, build, and elevate marketing to ensure financial goals are achieved through timely and effective delivery of innovation, advertising campaigns, sales forecasting, testing analysis, and post-launch evaluations for continuous learning.
• Set and achieve strategic goals related to media mix and optimization, advertising development and execution, community management, brand health and marketing campaign initiatives
• Inspire, coach, develop and energize the Canadian marketing team and agency partners to create enthusiastic brand messages that will resonate with target demographic, at both a national and local/trade area level, ensuring all programs support business priorities and financial objectives.
• Build and maintain high level of confidence and collaboration with franchisees on the effectiveness of marketing led initiatives, ensuring their support elevates the performance of the agreed upon marketing plans.
• Ensure all agency partners are properly trained on the key tenets of the brand, staffed with top talent, compensated fairly with tight management of agency scope and legal contracts.

What we expect from you

• MBA and/or 10 years of experience in marketing and/or brand management.
• Knowledge of marketing strategy, media, restaurant operations (high level) and financial acumen.
• Knowledge of the competitive environment, experience interpreting research and gathering consumer insights, and understanding of the impact of the economic landscape.
• Ability to manage and influence Franchisees and partner with Wendy’s International and Global marketing teams.
• Demonstrated skills in strategic planning, learning agility, listening and communication, managing people and relationships and critical thinking.

Expected Work Location (In Office)

It is expected that you will primarily perform work at the Wendy's Canadian Restaurant Support Center 5515 North Service Rd STE 201Burlington ON L7L 6G4 Canada or at other location(s) as designated by the Company. You are required to work in the office at least 3 days a week. Changes to work location arrangements are subject to managerial approval and business needs.

Education: Bachelor's Degree

Travel: 25%

Pay Range: CAD 143,000 - CAD 258,000 Annually

Wendy's is an equal employment opportunity employer who may provide reasonable accommodation to enable individuals with disabilities to perform the essential functions of the job.