Director, CPG Category Marketing

Ajinomoto Foods North America, Inc.; Ontario; Hybrid; CAD 233,000 - 262,000; Full time

Job summary

A leading food company is seeking a Director, CPG Category Marketing to lead and manage the Mexican Snacks brand portfolio. This hybrid role in Ontario involves defining strategy, managing P&L, and collaborating with cross-functional teams. Candidates should have 5+ years in brand management and strong financial acumen. Excellent communication and analytical skills are essential for success in this fast-paced environment.

Qualifications

• 5+ years of brand management experience.
• Demonstrated success in cross functional leadership.
• Ability to work in a fast moving environment.

Responsibilities

• Lead long-term vision and strategy for the Mexican snacks portfolio.
• Manage P&L to meet or exceed financial targets.
• Identify and evaluate growth opportunities.

Skills

Brand management experience

Cross functional leadership

Project management

Financial management skills

Communication skills

Market research skills

Analytical skills

Passion for global foods

Adaptability

Job description

Overview

Director, CPG Category Marketing at Ajinomoto Foods North America, Inc. leads, directs and manages the Mexican Snacks Brand portfolio to deliver and exceed sales and profit targets. Provides strategic marketing leadership and partners with cross-functional teams to realize strategic objectives.

Base pay range

170,000.00 / yr - $190,000.00

Location

Hybrid role, based in Ontario, California

Reports to

• VP, CPG Category Marketing directly

Responsibilities

• Define and Own Category Vision: Lead the long-term vision and strategy for the Mexican snacks product portfolio, grounded in a deep understanding of our brand, consumers, and business objectives.
• P&L ownership: Manage your business to meet or exceed financial targets.
• Opportunity Identification: Identify and evaluate growth opportunities across the category, including white-space areas, partnerships, and channel expansion.
• New Platform Development: Lead projects for new platforms, from ideation through execution, including product briefs and lifecycle management.
• Consumer & Market Insights: Leverage consumer insights, market research, and competitive analysis to inform product strategy, value propositions, and feature sets.
• Cross-Functional Collaboration: Work closely with Consumer Insights, R&D, Sales, Shopper Marketing, Digital Marketing and Operations to drive informed business decisions.
• Team training and development: Ability to motivate self and others

Qualifications

• 5+ years of brand management experience.
• Demonstrated success in cross functional leadership and project management.
• Proven financial management skills and P&L literacy (general manager mindset).
• Understanding of retailer landscape: Grocery, Mass, Club, etc.
• Demonstrated communication skills across a variety of tools and audiences, including senior leaders.
• Proven working knowledge of market research and demonstrated analytical skills. Fluent in Circana / Nielsen POS data.
• Excited and willing to try new foods, including animal proteins. Demonstrated passion for global foods preferable.
• Ability to work in a fast moving, fast changing environment, adept at prioritizing and juggling multiple projects at once.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Food and Beverage Manufacturing