Digital Media Specialist

StepStone Group; Fredericton; Remote; CAD 50,000 - 70,000; Full time

Job summary

A leading recruitment technology company is hiring a Digital Media Specialist to support digital advertising campaigns. You will optimize media across platforms like Google and LinkedIn, requiring strong analytical skills and proficiency with digital marketing tools. The role is remote-friendly and offers a collaborative environment with opportunities for professional growth.

Benefits

Competitive compensation

Comprehensive benefits

Supportive company culture

Employee networks and gatherings

Qualifications

• Strong analytical skills; comfortable working with data to drive decisions.
• Excellent time management, communication, and organizational skills.
• Proficiency in Excel and other reporting tools.

Responsibilities

• Set up, manage, and optimize paid media campaigns across SEM and Social platforms.
• Assist in the development of audience segmentation and remarketing strategies.
• Monitor performance metrics and prepare regular reports.

Skills

Analytical skills

Time management

Communication skills

Organizational skills

Proficiency in Excel

Familiarity with BI tools

Knowledge of pixels and tracking

Curiosity and proactivity

Attention to detail

Team player

Results-driven mindset

Education

Bachelor's degree in marketing or related field

24 months of experience in digital marketing

Tools

Google Ads

Bing Ads

Meta Ads Manager

LinkedIn Campaign Manager

Google Analytics

Job description

Overview

The Digital Media Specialist will support the execution and optimization of paid media campaigns across search, social, display, and remarketing channels to help drive measurable hiring outcomes for our clients. This role requires a strong foundation in digital advertising, attention to detail, and enthusiasm for analyzing performance and solving marketing challenges. This role will work closely with Senior Strategists, Customer Success teams, and Product stakeholders to bring multi-channel campaigns to life.

Responsibilities

• Set up, manage, and optimize paid media campaigns across SEM (Google, Bing), Social (Meta, LinkedIn), and display platforms.
• Assist in the development of audience segmentation and remarketing strategies based on campaign goals and best practices.
• Monitor performance metrics, prepare regular reports, and contribute insights to inform optimization recommendations.
• Collaborate with account leads to align campaigns with broader funnel strategies and client objectives.
• Support creative briefing, UTM tagging, and QA processes to ensure campaigns are launched accurately and on time.
• Partner with analytics and data teams to troubleshoot tracking issues and ensure campaign data integrity.
• Stay up to date on platform updates and emerging digital media trends; share learnings with the broader team.
• Contribute to internal process improvements and documentation as part of a growing media function.

Qualifications

• Strong analytical skills; comfortable working with data to drive decisions.
• Excellent time management, communication, and organizational skills.
• Proficiency in Excel and other reporting tools; experience with Looker, Tableau, or other BI platforms is a plus.
• Working knowledge of pixels, tags, and conversion tracking.
• Curious and proactive: always looking for opportunities to improve performance and learn something new.
• Detail-oriented: able to catch the small things that others might miss.
• Team player: comfortable taking directions, asking questions, and collaborating across disciplines.
• Results-driven: caring about the impact your work has on real business outcomes.

Education and Experience

• Bachelors degree in marketing, communications, business, or related field.
• 24 years of experience executing digital marketing campaigns, ideally in a B2B or recruitment marketing environment.
• Familiarity with Google Ads, Bing Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics.
• Experience in recruitment or HR technology is a plus but not required.
• Experience: years
• Vacancy: 1

Travel Requirements

Travel may be required as necessary for this position.

Additional Information

Appcast recognized as one of Inc. Magazine’s Best Workplaces for 2024!

• Were the best at what we do. We’re the global leader in programmatic recruitment advertising, with advanced technology, unmatched market data, and a team of the industry’s best recruitment marketers.
• We have an amazing culture driven by great people. Headquartered in Lebanon, NH, with offices in the U.S., Canada, and Europe, Appcast is part of the Stepstone group. To better understand our company culture, read Our Story and check out Working at Appcast on our website.
• We take care of our employees. We’re dedicated to creating an inviting environment where individuals from diverse backgrounds can thrive and develop. We believe in providing competitive compensation and comprehensive benefits, ensuring our team can support their loved ones and one another. We enjoy fostering a sense of community through dedicated employee networks, fun gatherings, delicious food, and welcoming furry friends into our workspace. We live our values each day, including volunteering and giving back to our communities.

All your information will be kept confidential according to EEO guidelines.

Appcast is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This employer participates in E-Verify. The employer will provide information from each new employee’s Form I-9 to the SSA and, if necessary, the DHS to confirm work authorization. E-Verify is a registered trademark of the U.S. Department of Homeland Security. This employer does not use E-Verify to pre-screen job applicants and will not discriminate based on national origin, citizenship, or immigration status.

Remote Work

Remote Work: Full-time