Digital Marketing Manager

Spektrix; Vancouver; Remote; CAD 90,000 - 110,000; Full time

Job summary

A cloud-based software company is seeking a Digital Marketing Manager to lead their digital marketing strategy aimed at B2B arts organizations. This role involves managing multi-channel campaigns, optimizing performance across digital platforms, and using data to drive decision-making. The ideal candidate has proven experience in SaaS marketing and is proficient in SEO and paid media tools. Generous benefits and flexible working options are provided in this remote-first environment.

Benefits

Generous Paid Time Off benefits

Professional development opportunities

Flexible remote work setup

Paid Sabbatical after 5 years

Employee Assistance Program

Qualifications

• Proven experience in B2B SaaS marketing with a focus on digital/performance marketing.
• Strong proficiency with various digital marketing tools.
• Data-driven with a focus on metrics and experimentation.

Responsibilities

• Lead strategy for digital marketing campaigns to drive lead generation.
• Manage digital channels including paid media and SEO.
• Analyze performance metrics to improve campaigns continuously.

Skills

B2B SaaS marketing

Paid search management

SEO tools proficiency

Data-driven mindset

Experience working cross-time zones

Tools

Google Ads

LinkedIn Campaign Manager

Google Analytics

HubSpot

Ahrefs

Job description

Digital Marketing Manager

Application Deadline: 7 October 2025

Department: Marketing

Employment Type: Full Time

Location: Canada (Remote)

Reporting To: VP Marketing & Communications

Compensation: $90,000 - $110,000 / year

Description

• Team: Global Marketing
• Location: Remote – Canada, working east coast hours. Please note that at this time we are unable to extend employment consideration for this role in Quebec or Ontario provinces.
• Flexible work options: Full or part time; please state your preference in your application
• Expected Start Date: ASAP
• Salary Range: CAD $90,000 - 110,000 depending on experience
• Reporting into the VP, Marketing & Communications

About us

Spektrix is a growing collection of creative problem solvers focused around the arts and technology whose mission is to help arts organizations be more successful. We’re doing this through cloud-based software and consultative customer support that empowers arts organizations to grow revenue, increase efficiency, and build stronger relationships with audiences. We are a team of over 260 based across New York, London and Manchester, working with over 750 arts organizations in North America, the UK and Australia & New Zealand.

The role

As the Digital Marketing Manager, you will lead the strategy, execution, and optimization of digital campaigns that drive awareness, lead generation, and pipeline growth. You’ll be responsible for scaling digital channels such as paid search, paid social, display, SEO, and retargeting. Working closely with content marketing, CRM, and the website manager, you’ll play a key role in accelerating growth across the funnel.

Accountabilities & Responsibilities

• Multi-channel digital marketing campaigns are delivering against agreed pipeline, ROI, and lead generation targets.
• Paid media budgets are managed effectively to maximize return on investment.
• Digital channels (paid, organic, SEO, display, retargeting) are optimized to support overall business growth objectives.
• Digital performance data is tracked, analyzed, and used to inform decision making and continuous improvement, including CPL, CTR, CAC, pipeline influence, and ROI.
• Cross-functional alignment with content, CRM, web, and product marketing ensures digital activity supports campaigns, product launches, and client acquisition/retention goals.

To deliver on these accountabilities, the Digital Marketing Manager will be responsible for:

• Planning, launching, and optimizing campaigns across Google and Bing Ads, LinkedIn, Meta, YouTube, and third-party platforms.
• Testing and optimizing ad creatives, copy, landing pages, bidding strategies, and targeting approaches.
• Running A/B tests on landing pages and calls-to-action to improve conversion rates.
• Using analytics and marketing tools (Google Analytics, GA4, Search Console, Google Tag Manager, Hotjar, Ahrefs, HubSpot) to monitor and improve performance.
• Collaborating with web and design teams to enhance user experience, conversion paths, and CRO.
• Partnering with the content and web teams to deliver SEO strategies that improve search rankings and organic traffic.
• Conducting regular site audits and monitoring SEO KPIs.
• Working with the CRM Manager to align digital activity with revenue and attribution data.
• Supporting product launches, webinars, events, and ABM campaigns with tailored digital promotion.
• Using data to prioritize high performing channels, formats, and messaging themes.
• Staying up-to-date on best practices, trends, and innovations in digital marketing, and making recommendations for improvement.

Key Requirements

• Proven experience in B2B SaaS marketing with a focus on digital/performance and growth marketing
• Proven success managing paid search and paid social campaigns with measurable pipeline impact
• Strong proficiency with Google Ads, LinkedIn Campaign Manager, Google Analytics, Google Tag Manager, and SEO tools (Ahrefs)
• Experience with marketing attribution, automation, and CRM through HubSpot
• Data-driven mindset with a focus on metrics and experimentation
• Experience working across time zones
• Familiarity with UTM tracking, multi-touch attribution, and funnel analytics
• Understanding of SaaS buyer journeys, lead scoring, and lifecycle stages

Benefits

• Generous Paid Time Off benefits, including: 22 days PTO, 13 paid holidays, 10 paid sick days
• Professional development opportunities
• Two volunteering days per year
• Flexible working with support for WFH setup / equipment
• Employee and Family Assistance Program (EFAP) through Dialogue
• Month-long Paid Sabbatical after 5 years of service
• Free snacks, drinks and breakfast items in our offices
• Regular socials throughout the year (travel to NYC paid by us 4x per year)
• Potential improvements to Canadian benefits including healthcare top-ups and pension options; targeted for implementation by Q2 2025

Working from home

While most teams are based in NYC, London, and Manchester, many team members regularly work from home, including Canada-based team members. We operate with a remote-first approach and provide hardware and support for a good home setup:

• A quiet space for video calls
• Reliable internet for video calls and system access

Costs associated with working onsite: For remote-based team members, Spektrix covers all work-related travel expenses. Flights, hotels for overnight stays, etc. are paid through TravelPerk or reimbursed via expense reports where applicable.

Equal opportunities

Spektrix is an equal opportunities employer, recruiting regardless of race, religion, gender, gender identity, sexual orientation, age or disability status. We value diverse backgrounds and experiences, and encourage applications from all qualified candidates.