Digital Content & Marketing Specialist

International Automotive Group Inc. (IAG); Canada; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading automotive group in Canada seeks a Digital Content & Marketing Specialist to enhance their online presence. In this role, you will create SEO-optimized content, manage digital profiles, and execute email marketing campaigns. The ideal candidate has 2–4 years of experience in digital marketing, strong writing skills, and proficiency in WordPress and SEO tools. This position offers opportunities for growth in a supportive team environment.

Benefits

Health and dental coverage

Employee discounts on vehicles

Opportunities for career growth

Qualifications

• 2–4 years of experience in digital marketing or SEO-focused copywriting.
• Strong writing skills that make content engaging and optimized.
• Experience in email marketing with database management knowledge.

Responsibilities

• Create and optimize high-quality website content and landing pages.
• Maintain Google Business profiles and update online listings.
• Plan and execute creative email marketing campaigns.

Skills

Digital marketing

SEO copywriting

WordPress

Email marketing

Content management

Tools

Google Analytics

Yoast SEO

SmartSlider

Google My Business

Canva

Job description

Overview

Your mission: Keep our dealerships looking sharp, sounding smart, and ranking high online. If you’re looking for a place where you can own your craft, help shape the digital presence of an entire dealership group, and be part of a supportive, creative, and fast-paced marketing team — you just found it.

IAG – International Automotive Group is made up of 6 franchise dealerships, 1 used car dealership, and a body shop in the GTA. We’re growing, and we need a Digital Content & Marketing Specialist to help us stand out online, drive traffic, and keep every one of our dealerships looking their best across every platform.

This is a busy, high-energy role where the right creative person can have a lot of fun, take ownership, and see their ideas come to life quickly. If you love working independently, thrive on variety, and have a passion for automotive, you’ll fit right in here.

Why You’ll Love This Role

• You’ll get to create and optimize visually compelling, user-friendly web content, from landing pages to blogs, that converts visitors into leads and is fully SEO-ready with Yoast.
• You’ll help maintain our digital presence, helping to keep our Google Business profiles, website content, and social covers fresh and on-brand.
• You’ll use WordPress tools like SmartSlider and other tools to make high-converting, engaging content pages that prioritize user experience (UX).
• You’ll work alongside a fun, collaborative marketing team with a graphic designer, social media coordinator, marketing coordinator and marketing director, plus external pros in advertising, website and SEO.
• You’ll see your work go live and make an impact, fast.

Responsibilities

Website Content Creation & Optimization

• Research, write, and edit high-quality website content and landing pages for each dealership.
• Optimize all website content for SEO using Yoast (keywords, meta descriptions, headings, alt text).
• Build and update pages in WordPress, leveraging tools like SmartSlider to create visually compelling, high-converting, and user-friendly content.
• Maintain consistency in tone, style, and branding across all dealership sites.
• Monitor site performance in Google Analytics / Search Console and suggest improvements.

Digital Presence Management

• Help to update and maintain all Google Business profiles across our dealerships
• Create and post regular Google Business updates to support campaigns, promotions, and blog posts.
• Update cover photos, banners, and pinned content on dealership social media accounts when needed.
• Ensure all online listings reflect accurate, current information.

Email Marketing & Client Retention

• Plan, build, and execute creative email marketing campaigns both independently and in collaboration with our marketing coordinator to keep our clients informed and engaged.
• Manage email databases, ensuring segmentation and accuracy.
• Stay compliant with CASL requirements while finding creative ways to communicate with existing customers.
• Collaborate with the marketing team to develop seasonal and targeted client retention strategies.

Campaign & Offer Execution

• Upload monthly sales and service offers to websites, Google Business, and other digital channels.
• Assist with seasonal and campaign-specific creative updates (e.g., holiday banners, promotional landing pages).
• Coordinate with the Marketing Director and Social Media Coordinator to align online presence with campaign calendars.

Content Maintenance & Reporting

• Audit websites and online profiles regularly to identify and fix outdated information.
• Keep a master calendar of content updates, platform changes, and seasonal adjustments.
• Provide monthly reports on website, Google Business, and email campaign performance.

What You Bring

• 2–4 years of experience in digital marketing, website content management, or SEO-focused copywriting.
• Proficiency in WordPress, SmartSlider, Yoast SEO, Google My Business, and Google Analytics / Search Console.
• Strong writing skills with a knack for making content both engaging and optimized.
• Experience in email marketing and database management, with CASL compliance knowledge.
• Highly motivated, proactive, and able to work independently without constant direction.
• Eager to share ideas, take ownership of your role, and help shape the digital strategy.
• Detail-obsessed and organized — you notice the small things others miss.
• Basic design skills (Canva or Adobe) to tweak banners, covers, and profile images.
• Familiarity with social media platforms and how they connect to overall marketing strategy.
• Valid Ontario Class G driver’s license with clean record.
• Ability to work full-time, in-office, with regular travel to dealerships within our group.
• A passion for the automotive industry is a definite plus!

Bonus Points

• Automotive industry experience.
• Photography / videography skills to refresh online imagery.
• Fluency in a second language.

Why Work at IAG

• Culture that fits - We work hard, laugh a lot, and celebrate wins together.
• Opportunities to grow - Your ideas matter here, and we give you the room to try them.
• Health & dental - Coverage starts after 3 months, plus employee discounts on vehicles and service.
• A role that makes a difference - You’ll directly shape how customers see us online.

This role is in-office at one of our GTA dealerships, with essential travel between locations in our group.

Application Deadline

Please submit your application by September 29, 2025. Only those selected for an interview will be contacted. No phone calls, please.

International Automotive Group (IAG) is an equal opportunity employer committed to creating an inclusive, barrier-free recruitment and selection process. We welcome and encourage applications from individuals of all backgrounds. IAG is committed to providing accommodations during all stages of the recruitment process in accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code. If you require accommodation, please let us know when contacted for an interview and we will work with you to meet your needs.