Data-Driven Digital Marketing Strategist (Retail)

Uniqlo Canada; Toronto; On-site; CAD 65,000 - 85,000; Full time

Job summary

A leading fashion retailer in Canada is seeking a Digital Marketing Specialist to execute effective digital strategies that strengthen the brand presence. You will manage paid media campaigns, analyze performance, and collaborate with various teams to support marketing objectives. The ideal candidate has 3+ years of experience in digital marketing, strong analytical skills, and proficiency in Google Ads. This role offers a competitive salary and comprehensive benefits.

Benefits

Competitive salary

Performance bonus

Comprehensive benefits

Qualifications

• Minimum 3 years of experience as a Digital Marketing Specialist or similar role.
• Expertise in paid media campaign management and tracking.
• Understanding of eCommerce platforms.

Responsibilities

• Drive new user acquisition through digital marketing strategies.
• Manage paid affiliate marketing partnerships.
• Analyze landing pages and SEO/SEM performance.

Skills

Paid media campaign management

Bilingual in English and French

Strong copywriting skills

Data mining and analytical skills

Familiarity with SEO/SEM best practices

Education

Bachelor’s degree in Digital Marketing, Marketing, or related field

Tools

Google Ads

Meta Ads

Campaign Manager 360

GA4

Job description

A leading fashion retailer in Canada is seeking a Digital Marketing Specialist to execute effective digital strategies that strengthen the brand presence. You will manage paid media campaigns, analyze performance, and collaborate with various teams to support marketing objectives. The ideal candidate has 3+ years of experience in digital marketing, strong analytical skills, and proficiency in Google Ads. This role offers a competitive salary and comprehensive benefits.