Communications Advisor

Calgary Zoo; Calgary; Hybrid; CAD 50,000 - 70,000; Full time

Job summary

A renowned wildlife conservation organization in Calgary seeks a full-time Communications Advisor to create impactful social media and video content. The role focuses on storytelling for conservation initiatives and requires proficiency in social media strategy, content creation, and video production. Ideal candidates have 3-5 years of relevant experience and a collaborative spirit. The organization offers a dynamic work environment and various employee benefits. Applications are invited until January 6, 2026.

Benefits

Competitive compensation, vacation and flex days

Flexible benefits plan

Employer matching RRSP program

Discounts on food, beverage, and merchandise

Participation in the Staff Pass Benefit plan

A fun work environment with wild animals

Qualifications

• Minimum 3–5 years of experience in social media management or communications.
• Strong storytelling, writing, and editing skills with excellent attention to detail.
• Familiarity with online paid advertising is an asset.

Responsibilities

• Develop engaging content for social media platforms.
• Create and publish short-form video content optimized for social media.
• Track, analyze, and report on social media metrics.

Skills

Social media management

Content creation

Video production

Writing and editing

Creative problem-solving

Education

Post-secondary education in Communications/Marketing

Tools

Google Analytics

SEO tools

Job description

Ready to make a difference with your creativity?

The Wilder Institute is seeking a full‑time permanent Communications Advisor to craft engaging social media and video content that inspires action for wildlife, wild places, and the people on our planet. The Communications Advisor work will help tell the stories that matter and directly support our vision of a future where people and wildlife thrive together.

As part of the Brand & Public Relations team, the Communications Advisor will be responsible for creating content that brings our critical conservation initiatives to life. They will use their creative storytelling skills and expertise in social media strategy, content creation, and video production to engage audiences and amplify our impact. The Communications Advisor is a detail‑oriented writer and editor, a creative thinker, and a collaborative team player who thrives in a fast‑paced, dynamic environment. They also work closely with other key impacted parties including senior leadership, Marketing, Conservation & Science, Development and Government Relations, Conservation Education, Volunteer Relations, and Animal Care, Health & Welfare.

Our Purpose | We act for wildlife; saving species and inspiring people to join us.

Our Core Values | Drive impact, nurture connection, cultivate hope, and be bold.

What you will do:

• Develop, write, edit, and publish engaging content for the Wilder Institute’s social media channels, including Facebook, Instagram, X, LinkedIn, and YouTube.
• Create, edit, and publish short‑form video content optimized for social media.
• Support copywriting for campaigns, video scripts, website content, and other communications materials.
• Ensure all content aligns with brand voice, tone, messaging, and target audiences.
• Execute social media community management, including responding to comments and direct messages according to established protocols.
• Track, analyze, and report on social media metrics to guide strategy and content decisions.
• Collaborate with Marketing to develop campaigns, promotions, and paid social media advertising initiatives.
• Support the management of digital assets (photo and video) including cataloging and archiving.
• Generate creative ideas by monitoring trends, consulting with experts, and collaborating with colleagues.
• Build and maintain effective relationships across departments, such as senior leadership, Marketing, Conservation & Science, Development and Government Relations, Animal Care, Health & Welfare, Conservation Education, and Volunteer Relations, to provide timely communications support.
• Perform other duties as assigned.

What you will bring:

• Post‑secondary education in Communications, Marketing, or related field preferred.
• Minimum 3–5 years of experience in social media management, content creation, or communications, ideally in conservation, nonprofit, or environmental sectors.
• Proven experience creating engaging content for social media, including writing, editing, and producing video content (scripting, shooting, and basic editing).
• Strong storytelling, writing, and editing skills with excellent attention to detail.
• Solid understanding of social media platforms, trends, and analytics tools, including SEO, keyword research, and Google Analytics.
• Familiarity with online paid advertising is an asset.
• Highly motivated, able to prioritize and manage multiple projects under tight deadlines.
• Creative problem‑solving skills and proactive approach to content development.
• Excellent business judgment and ability to handle sensitive information.
• Collaborative and adaptable, able to work effectively with multiple stakeholders across the organization.
• Experience with photography is an asset.

Working Conditions:

• Primarily office‑based with extended computer use.
• Social media monitoring during evenings and weekends.
• Some lifting of materials (signs, boxes, tables).

The Wilder Institute/Calgary Zoo is an outdoor facility and all staff working at the zoo must be comfortable working in a large variety of outdoor conditions. The Wilder Institute/Calgary Zoo follows the advice of Environment Canada when responding to temperature and air quality issues.

What the Zoo Offers:

• Competitive compensation, vacation and flex days entitlement
• Flexible benefits plan, including a health spending account
• Employer matching RRSP program
• Discounts on food, beverage, and merchandise
• Participation in the Staff Pass Benefit plan
• A fun, rewarding work environment and the opportunity to work in a park full of wild animals

Are you ready to join one of Canada’s leaders in wildlife conservation? If this position suits your skills, experience and personal attributes, we want to talk to you.

Apply by doing the following:

• Watch this video about the conservation work being done at the Wilder Institute/Calgary Zoo (https://www.youtube.com/watch?v=8J1VH1MBXm0).
• Learn more about Wilder Institute's conservation work here: https://wilderinstitute.org/.
• Submit your resume with a cover letter via our online application system.
• Fill in the Application questions:
  • If hired, when would you be available to start?
  • If hired, what would be your salary expectations for this position?
  • While we do offer a hybrid work plan, this role requires onsite presence at least three days per week. Do you have any concerns with this work arrangement?

Applicants must be legally entitled to work in Canada.

If this position is a fit for you, we encourage you to apply with a resume and cover letter online by January 6, 2026 at 4pm MST.

The Wilder Institute/Calgary Zoo strives to cultivate a workplace in which everyone feels welcome and empowered to bring their authentic selves to work. As a conservation organization, we respect and value the diversity of all life and come together as individuals and teammates to achieve the organization’s mission and vision. We recognize the value of diversity, equity, and inclusion, and work to advance our culture to ensure diverse viewpoints are heard and everyone has an equitable chance to succeed and thrive.

All candidates are thanked for their applications and advised that only those selected for interviews will be contacted.