Business Development Representative / Go to Market Analyst

Basetwo; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

An innovative AI startup in Toronto seeks a Go-to-Market Analyst to support enterprise sales initiatives in the pharmaceutical sector. The role involves conducting market research, creating targeted lead lists, and preparing account briefs to drive sales strategies. Ideal candidates have 1-3 years in sales research or market intelligence and possess strong analytical and communication skills. Join a mission-driven team transforming manufacturing with AI and enjoy competitive compensation in a fast-paced environment.

Benefits

Competitive compensation

Growth opportunities

Exposure to strategy and sales intelligence

Qualifications

• 1–3 years in sales research, market intelligence, or related analytical roles.
• Experience building B2B lead lists and account briefs preferred.
• Strong research and analytical skills; ability to learn about unfamiliar markets.

Responsibilities

• Create targeted lead lists and conduct market research.
• Prepare detailed briefs summarizing target accounts and relevant initiatives.
• Support sales events and campaigns with logistical and intelligence support.

Skills

Sales research

Market intelligence

Analytical skills

Communication

Organizational skills

Job description

About Basetwo

Basetwo is a fast-growing Toronto-based AI startup transforming pharmaceutical manufacturing. Our platform helps enterprise pharma companies accelerate innovation, optimize operations, and make manufacturing smarter and more resilient. We’re backed by top-tier investors from Boston, New York, and the Bay Area and are building a world-class team to scale our impact globally.

Role Overview

We’re rethinking the traditional BDR role into a Go-to-Market Analyst position — a critical player in our sales engine. This is a research-heavy, strategy-focused role that enables our Account Executives to target the right prospects, craft personalized outreach, and execute high-impact campaigns. You will be the intelligence behind our go-to-market efforts.

What You’ll Do

1. Targeted List Creation

• Build precise lead lists of target contacts in prioritized accounts and territories.
• Conduct market research to identify:
• Accounts with R&D or manufacturing hubs in target territories
• Products produced and manufacturing locations
• Maintain high-quality lists (5–20 leads per account/site, ~50–200 entries per territory)

2. Account Briefs

• Prepare detailed briefs per target account/site summarizing:
• Company overview, revenue, headcount, and HQ location
• Key products and R&D/manufacturing sites
• Relevant digital initiatives, press releases, or news
• Alignment to Basetwo’s solutions and customer use cases

3. Territory Briefs

• Create region-specific briefs highlighting:
• Key accounts, regional HQs, and manufacturing sites
• Market opportunities for AE planning and prospecting

4. Tactical Campaign Support

• Support sales events, including:
• Conferences: research attendees, speakers, and exhibitors; schedule meetings; coordinate outreach
• Webinars: build invitee lists, send invitations, manage follow-ups
• Sales Travel & Site Visits: provide logistical and intelligence support to optimize targeting

What Success Looks Like

• High-quality, actionable leads and briefs that enable AEs to prioritize and close opportunities
• Well-researched, targeted outreach that drives engagement with top-tier pharma accounts
• Proactive, thoughtful use of research tools (including AI like GPT) to solve complex go-to-market questions

Requirements

• 1–3 years in sales research, market intelligence, or related analytical roles
• Experience building B2B lead lists and account briefs (pharma experience a strong plus)
• Strong research and analytical skills; comfortable learning about unfamiliar market
• Excellent written and verbal communication
• Highly organized and detail-oriented

Why Basetwo

• Join a mission-driven startup transforming pharmaceutical manufacturing
• Work closely with founders and enterprise clients
• Gain exposure to strategy, sales intelligence, and AI-driven workflows
• Competitive compensation and growth opportunities in a fast-paced environment