Brand Marketing Manager - Grills

Wolf Steel Ltd; Barrie; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading home comfort brand in Ontario is seeking an experienced Brand Marketing Manager for their Grills division. The successful candidate will develop and execute marketing strategies to enhance brand awareness and drive sales growth. The ideal applicant possesses a degree in Marketing and at least 5 years of experience in Brand Marketing, preferably in Consumer Packaged Goods. The role includes collaboration with multi-functional teams and budget management, with occasional travel required.

Qualifications

• Minimum 5 years of Brand Marketing experience, preferably in Consumer Packaged Goods.
• Sales experience and experience coaching direct reports are assets.
• Must accommodate occasional travel.

Responsibilities

• Develop and execute marketing strategy for Grills brand.
• Collaborate with cross-functional teams on marketing plans.
• Manage Grills Brand Marketing budget and provide financial updates.

Skills

Brand Marketing

B2B and B2C Marketing

Digital Marketing

Budget Management

Education

Undergraduate degree in Marketing or Business

MBA

Tools

MS Office (Word, PowerPoint, Excel)

Job description

Overview

Napoleon leads the way with innovative engineering, advanced manufacturing techniques, unsurpassed customer service and remarkable product quality. Our award-winning products offer a best-in-class experience for all customers’ home comfort needs. While we are proudly Canadian, Napoleon is also fortunate to operate on a world-side scale. The warmth and experience that Napoleon products brings to the homes of our customers transcends borders, language, and cultures to enhance everyday living across the globe. Throughout North America, Europe, South America and Asia, Napoleon creates memorable moments through our stunning designs and innovative technologies.

Job Title and Reporting

Title: Brand Marketing Manager - Grills
Reports to: Director Brand Marketing
Hybrid Contract: 18 months

Job Purpose

The Grills Brand Marketing Manager will develop & execute winning Marketing strategy, commercialization plans and programs to drive brand awareness, brand equity, market share, consumer conversion and sales growth across a variety of channels in North America. The Grills Brand Marketing Manager will collaborate across multi-functional stakeholder groups to develop, align, and execute the Marketing plans while remaining flexible to capitalize on emerging opportunities.

Key Responsibilities

• Plan, develop & execute a wide variety of B2B and B2C brand and customer advertising, marketing collateral, channel/customer programs, promotions, price books, website content, point of sale communications & merchandising solutions. Collaborate externally with creative partners to develop public relations & advertising campaigns. Collaborate with internal teams including: design, digital, photography/videography in creating assets for campaigns.
• Participate in Stage Gate meetings for grills business, review R&D/Product Marketing pipeline projects, provide Brand Marketing commercial plan input and alignment to launch timelines. Develop new product commercialization plans/programs and coordinate photography/videography, packaging development and asset development with internal teams and external partners. Ensure excellence in execution of programs & adherence to critical trade milestones for communication and new product launch/season readiness launch windows.
• Lead annual grills planning process, collaborating cross functionally to develop the plan and budget that delivers business objectives. Collaborate with digital marketing team to develop integrated communication programs. Then gain internal alignment and communicate the plan to key stakeholders.
• Develop strong external vendor/supplier relationships to ensure best in class creative/program development & execution.
• Be the voice of North American grill consumers to the business & continue to evolve our understanding of them, recommending & leading consumer research initiatives in collaboration with product marketing.
• Manage Grills Brand Marketing budget and provide quarterly financial updates.
• Be a strong brand guardian both internally across the organization and externally, ensuring adherence to brand standards.
• Collaborate and liaise with international grills Marketing colleagues & sharing best practices.

Education And Experience

• Undergraduate degree or comparable post-secondary education in Marketing, Business, Commerce with a major/focus in Marketing. MBA an asset.
• Minimum 5 years of Brand Marketing experience. Consumer Packaged Good or Hard Goods experience preferred.
• Sales experience an asset. Experience coaching and managing a direct report an asset.
• Proficient in MS Office applications: Word, PowerPoint, Excel.
• Must be able to accommodate occasional travel.

The Napoleon Group of Companies is committed to fair and accessible employment practices that attract and retain Associates with disabilities. This includes providing accessibility across all stages of the employment cycle. Accommodation is available upon request.

We thank you for your interest in The Napoleon Group of Companies and for participating in our competition. Only those candidates selected for consideration will be contacted.