B2B Account Executive - 100% Remote

Info-Tech Research Group; Toronto; Remote; CAD 60,000 - 80,000; Full time

Job summary

A prominent research and advisory firm in Toronto is seeking a driven B2B Account Executive to focus on acquiring new business. You will leverage your sales expertise to connect with executive HR leaders, using our comprehensive Membership offering. Ideal candidates have 2-5+ years of B2B sales experience and possess strong consultative skills. This role supports growth within a fast-paced, impactful market.

Benefits

Growth and advancement opportunities

Robust support tools for sales

Challenging and rewarding sales environment

Qualifications

• 2–5+ years of B2B sales experience, ideally selling to executives.
• Experience engaging senior executives is a plus.
• Proven consultative approach with a focus on delivering business value.

Responsibilities

• Generate 8+ first sales appointments monthly by making personalized calls/emails.
• Dedicate time for research before meetings to tailor discussions.
• Utilize the 'Value Selling' framework to address client needs.

Skills

B2B sales experience

Consultative selling

Communication skills

Collaboration

Entrepreneurial spirit

Education

Bachelor’s or Master’s degree

Tools

Salesforce

SalesLoft

Sales Navigator

Job description

B2B Account Executive (New Business)

Are you a driven B2B sales professional ready for a new challenge? Join McLean & Company, a division of Info-Tech Research Group and one of the fastest-growing Research & Advisory firms in North America. In this role, you’ll focus on acquiring new business in the North American market by selling our comprehensive Membership to executive leaders in HR, Talent, and L&D who value organizational culture and operational excellence. Our offering integrates best-practice research, ready-to-use tools and templates, proprietary survey diagnostics, L&D programs, workshops, and one-on-one advisory support—ensuring HR teams and organizations drive measurable business results.

Why McLean & Company?

• Growth & Advancement : Many of our Directors and VPs have been promoted internally—shape your career with us.
• Robust Tools & Support : We equip you with Salesforce, SalesLoft, Sales Navigator, Jeeva, and PitchMonster for streamlined prospecting and pipeline management.
• Impactful Market : The global HR Research & Advisory space is valued at $14B+ and expanding. Our distinct approach and offerings create a challenging yet rewarding sales environment.

You’ll Succeed Here If You…

• Have 2–5+ years of B2B sales experience, ideally selling to executives
• Consistently meet or exceed sales targets in a fast-paced, metrics-driven environment
• Thrive on full-cycle sales, from pipeline creation to closing
• Embrace coaching, seek feedback , and invest in ongoing professional growth
• Are intellectually curious about HR’s impact on business outcomes

Key Responsibilities

• Prospect Diligently : Generate 8+ first sales appointments monthly, making 80+ personalized calls / emails daily within strategic cadences.
• Prepare Thoroughly : Dedicate an hour of research before each meeting, tailoring discussions to the client’s specific challenges.
• Execute with Value : Leverage our “Value Selling” framework to uncover root business needs and showcase how our Membership Platform delivers measurable results.

Qualifications

• Experience engaging senior executives (HR experience is a plus, but not required)
• Proven consultative approach focused on delivering tangible business value
• Strong collaboration, listening, and communication skills
• Entrepreneurial spirit with a passion for continuous learning
• Bachelor’s or Master’s degree recommended

If you’re excited to be part of a fast-growing firm that supports HR executives and organizations with industry-leading solutions, we’d love to hear from you. Apply now to start your journey at McLean & Company!

McLean & Company is a division of Info-Tech Research Group. Info-Tech Research Group is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority / Female / Sexual Orientation / Gender Identity / Disability and Veteran status and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process. #LI-EZ1