Advertising Operations Manager

Xnurta; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A digital marketing agency in Toronto seeks an experienced Advertising Manager to lead innovative strategies using Amazon's advertising solutions. Responsibilities include managing significant client accounts, optimizing campaigns, and presenting data-driven insights. The ideal candidate has extensive experience in Amazon Ads, strong analytical skills, and excellent communication abilities. This role offers a competitive salary, benefits, and unlimited PTO.

Benefits

Competitive salary and benefits

Supportive work environment

Unlimited PTO

Qualifications

• Minimum of 2 years managing Amazon Ads in Seller / Vendor Central.
• Proficient in crafting and optimizing Amazon DSP and Sponsored Ads.
• Strong analytical ability to analyze Amazon marketing data.
• Exceptional verbal and written communication skills.

Responsibilities

• Lead and refine Amazon advertising campaigns for performance maximization.
• Develop and execute marketing strategies for ecommerce clients.
• Regularly adjust campaigns and budgets for optimal efficiency.
• Collaborate with vendors to ensure execution of advertising strategies.

Skills

Amazon advertising expertise

Data analysis

Client engagement

Campaign management

Tools

Excel

PowerPoint

Job description

Overview

The Advertising Manager at Xnurta will spearhead innovative strategies and enhance performance for our clients utilizing Amazon's suite of digital advertising solutions, including Search, DSP, and AMC. This role involves taking ownership of relationships with some of our most significant accounts, collaborating with fellow Advertising Managers and senior leaders to craft and execute strategic client presentations. Candidates should possess deep expertise in Amazon advertising, showcasing a track record of effectively communicating key performance indicators and generating meaningful insights from data analysis. The ideal individual is proactive in exploring new strategies, experimenting with various ad formats and features to optimize client return on investment. This role is crucial in driving the growth of our clients\' businesses and serving as a pivotal source of knowledge on Amazon advertising strategies within the company. With a focus on clients poised for substantial growth, responsibilities include leading strategic communications, conducting quarterly business reviews, overseeing client assessments, and ensuring advertising budgets are aligned with client goals. You will also design media plans, present to clients, and collaborate with our Sales team to ensure a smooth transition for newly acquired accounts.

Key Responsibilities

• Leading the efficient execution, monitoring, and refinement of Amazon advertising campaigns across platforms such as Amazon Ads and Amazon DSP to maximize performance.
• Pivotal involvement in developing and executing comprehensive marketing strategies for our ecommerce clients on Amazon.
• Strategizing and managing end-to-end Amazon marketing campaigns, ensuring alignment of goals and key performance indicators from brand awareness to customer conversion.
• Regularly reviewing and adjusting ad campaigns and budgets to ensure optimal delivery and efficiency.
• Championing innovation through testing, experimentation, and application of new creative strategies, including A / B and multivariate testing for campaign enhancement.
• Proactively monitoring, analyzing, and optimizing campaign performances based on quantitative insights to drive continuous improvement.
• Collaborating with external vendors to guarantee the precise execution of advertising strategies.
• Delivering comprehensive reports to clients, maintaining transparent communication about campaign results and potential avenues for further growth.
• Serving as a go-to authority on Amazon strategies, performance metrics, and industry standards.
• Utilizing market research and strategic thinking to inform category development and evolution strategies.

Qualifications

• Minimum of 2 years of direct experience in managing Amazon Ads within Seller / Vendor Central.
• A proven track record in crafting, optimizing, and evaluating the performance of Amazon DSP and Sponsored Advertising Ads.
• Deep familiarity with Amazon\'s reporting tools and a strong analytical capability to dissect Amazon marketing data, drawing actionable insights to forge innovative strategies.
• Proficiency in Excel and PowerPoint, with a robust ability to compile, analyze, and eloquently present performance metrics.
• Exceptional written and oral communication abilities, alongside standout client engagement and management skills.
• Mandatory experience in Amazon Advertising, with familiarity with Demand Side Platform (DSP) and Amazon Marketing Cloud offering a distinct edge.
• Exceptional analytical and qualitative skills; a comfort with numbers is essential.
• Mandatory experience with Amazon Search Advertising, with a strong background with Amazon Demand Side Platform (DSP) and basic understanding of Amazon Marketing Cloud (AMC).
• Exceptional analytical and qualitative skills; comfort with managing large sets of data is essential.

What We Offer

• Competitive salary and benefits package.
• A supportive and inclusive work environment.
• Unlimited PTO