Advertising Campaigns Lead (Hybrid)

General Motors; Markham; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading automotive company is seeking an Advertising Specialist to join its team in Markham. This hybrid role focuses on developing and executing integrated marketing campaigns to enhance brand awareness and drive business growth. The ideal candidate possesses a Bachelor's degree in Marketing or related fields and has 5+ years of relevant experience. Strong skills in collaboration, project management, and communication are essential. Benefits include comprehensive rewards, paid time off, and healthcare options.

Benefits

Paid time off including vacation days

Healthcare, dental, and vision benefits

Life insurance plans

Defined Contribution Pension plan contributions

Vehicle Purchase Plan

Qualifications

• 5+ years of relevant marketing communications experience (brand, retail, advertising).
• Experience with integrated campaigns, including digital and paid media.
• Experience collaborating with creative or media agencies is an asset.

Responsibilities

• Lead planning and execution of integrated advertising campaigns.
• Develop Client Input Briefs for marketing projects with agency partners.
• Manage project timelines and ensure timely delivery of advertising materials.

Skills

Drive for results

Understanding of marketing principles

Passion for storytelling

Analytical mindset

Cross-functional collaboration

Ability to execute in fast-paced environments

Strong organizational skills

Excellent written and verbal communication

Good judgment

Education

Bachelor’s degree in Marketing, Communications, Advertising or related field

Tools

Google Ads

Social media advertising

Job description

A leading automotive company is seeking an Advertising Specialist to join its team in Markham. This hybrid role focuses on developing and executing integrated marketing campaigns to enhance brand awareness and drive business growth. The ideal candidate possesses a Bachelor's degree in Marketing or related fields and has 5+ years of relevant experience. Strong skills in collaboration, project management, and communication are essential. Benefits include comprehensive rewards, paid time off, and healthcare options.