Admissions and Marketing Coordinator

Blyth Academy; Toronto; On-site; CAD 50,000 - 60,000; Full time

Job summary

A leading educational institution in Toronto is seeking an Admissions and Marketing Coordinator. This key role supports student recruitment and enrollment efforts while managing inquiries and maintaining data. Responsibilities include conducting campus tours, assisting with marketing events, and collaborating with various teams. Ideal candidates will have customer service experience, strong communication skills, and a background in CRM systems. A base salary range of $50,000 to $60,000 is offered, along with potential performance incentives.

Qualifications

• Experience in admissions, customer service, sales, or related role.
• Attention to detail and strong organizational skills.
• Comfortable leading campus tours and family meetings.

Responsibilities

• Manage inquiries from prospective families through calls and emails.
• Conduct campus tours and provide information about programs.
• Maintain CRM records and track admissions data.

Skills

Customer service experience

Strong administrative skills

CRM experience

Verbal and written communication

Organizational skills

Tools

HubSpot

Job description

Job Summary
This Admissions and Marketing Coordinator plays a key role in driving student recruitment, enrollment, and supports marketing activity across Blyth Academy’s Greater Toronto Area campuses and online programs. Reporting to the Director of Admissions and working closely with Campus Principals and staff, this role acts as a central point of coordination between families, campuses, and head office teams.

This individual is responsible for managing a high volume of inquiries, supporting families through the decision-making and application process, maintaining accurate admissions data, and assisting with marketing and outreach initiatives. This role requires strong administrative skills, attention to detail, confidence in working directly with families, and the ability to represent Blyth Academy in person for campus tours, events, and information sessions. Some evening or weekend work may be required during peak recruitment periods, such as open houses, information sessions, or special events.

Base salary starting at $50,000 to $60,000, with the possibility of performance incentives.

Key Responsibilities

• Manage inbound and outbound phone calls, emails, and online inquiries from prospective families in a professional, service-oriented manner
• Provide clear and accurate information about Blyth Academy programs, including full-time, part-time, BAO, summer school, night school, and international offerings
• Support families through the application and registration process, including portal navigation, document submission, and payment guidance
• Conduct campus tours and in-person consultations with prospective families
• Assist with re-enrolment, retention, and seasonal registration campaigns
• Coordinate scholarship and financial aid processes, including communication with families, principals, and finance teams
• Support BAO admissions and partnerships by verifying enrolments, assisting with urgent registrations, and coordinating with guidance and administrative teams

CRM and Data Management

• Maintain accurate and up-to-date records within the CRM system, including daily data entry and ongoing database maintenance
• Track and manage leads, inquiries, follow-ups, and conversion activity
• Generate and share information with internal teams as needed to support admissions and marketing initiatives
• Experience with CRM systems is required, with HubSpot experience strongly preferred

Marketing and Outreach Support

• Assist with on-campus and off-campus recruitment events, information sessions, fairs, and presentations
• Support community outreach and engagement initiatives in collaboration with campus and central marketing teams
• Contribute to social media updates, content gathering, and student testimonials related to campus activities
• Provide input and feedback on campus presentation, aesthetics, and family-facing materials

Collaboration and Internal Support

• Act as a liaison between campuses and head office, ensuring timely and accurate communication
• Work collaboratively with admissions, marketing, finance, registrar, guidance, and operations teams
• Monitor shared inboxes, live chat platforms, and phone lines to ensure inquiries are routed and resolved efficiently
• Provide administrative and operational support to ensure admissions and recruitment goals are met

Required Qualifications and Skills

• Experience in admissions, customer service, sales, or a related role, ideally within K–12 education
• Strong administrative and organizational skills with a high level of attention to detail
• CRM experience required, with HubSpot experience considered a strong asset
• Comfortable selling and presenting in person, including leading campus tours and family meetings
• Strong verbal and written communication skills
• Ability to manage multiple priorities and adapt to changing demands
• Collaborative, professional, and confident working with a wide range of stakeholders
• Ability to travel between Blyth Academy campuses to conduct in-person family tours and support recruitment activities. Access to reliable transportation is preferred.
• Resourceful, proactive, and solutions-oriented

The duties and responsibilities outlined in this job description may be modified based on organizational needs.

This position is being posted to fill an existing vacancy within the organization.

We are an equal opportunity employer and are committed to fostering an inclusive, equitable, and accessible workplace. We welcome and encourage applications from all qualified candidates, including those from diverse backgrounds and lived experiences.

Accommodations are available throughout the recruitment and selection process. If you require accommodation due to a disability or other protected grounds, please let us know and we will work with you to meet your needs.