Retention Manager, Subscription

Trafilea; Teletrabalho; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A tech-led DTC eCommerce group is seeking an experienced CRM Marketing professional to optimize subscription performance and lead lifecycle communications. The role requires over 5 years of expertise in retention strategies, strong analytical skills, and familiarity with marketing automation platforms. Candidates should possess excellent communication and team leadership abilities, with a focus on data-driven decision-making. This position is remote, offering competitive USD salary and opportunities for career growth.

Serviços

Competitive USD salary

Paid time off

Global exposure

Qualificações

• 5+ years of experience in CRM, Retention, or Lifecycle Marketing, preferably in DTC or eCommerce.
• Proven hands-on management of subscription or loyalty programs for physical products.
• Strong background in retention strategies with a measurable impact.

Responsabilidades

• Own and optimize all subscription KPIs to drive growth.
• Lead full lifecycle communications across multiple channels.
• Drive structured A/B testing to improve engagement.

Conhecimentos

CRM expertise

Analytical skills

Email marketing

Team leadership

Engagement strategies

Ferramentas

Klaviyo

Braze

Descrição da oferta de emprego

About Trafilea

Trafilea is a tech-led DTC eCommerce group focused on building and scaling globally loved brands through data, performance marketing, and AI-driven execution. We operate across multiple international markets and run some of the most advanced performance engines in the DTC space.

Our growth philosophy is simple : test fast, learn faster, and scale what works — always with a strong focus on profitability, efficiency, and long-term value creation.

Why Trafilea

We build and scale our own DTC brands

We operate at large media scale with high ownership and accountability

We invest heavily in AI, automation, and experimentation

We move fast, test relentlessly, and expect strong execution

Fully remote, competitive USD salary, paid time off, and global exposure

Job Responsibilities

• Own and optimize all subscription KPIs (Activation, Churn, Net Collection Rate, LTV, Repurchase, Order Share) with weekly insights to drive growth.
• Lead full lifecycle communications (Email, SMS, Push, Paid Media) across activation, onboarding, engagement, churn prevention, and winback.
• Own the subscription communication calendar, including segmentation, briefs, messaging, and creative alignment.
• Build and execute quarterly strategic roadmaps for Shapermint Club, Club Pro, Autoship, and ShaperBox.
• Drive a structured A / B testing agenda across channels to improve engagement, retention, and offer performance.
• Leverage cohort and RFM insights to prioritize high-value segments and tailor retention strategies.
• Partner with Product and IT to enhance subscription UX, billing flows, automation, and tracking.
• Represent Retention in the Subscription Tribe, ensuring fast, aligned cross-functional execution.
• Ensure consistent, high-quality execution and reporting across flows, creatives, dashboards, and retention analysis.

Requirements

• 5+ years of experience in CRM, Retention, or Lifecycle Marketing (DTC / eCommerce preferred).
• Proven hands-on ownership of subscription or loyalty programs end-to-end, ideally for physical products.
• Strong retention and lifecycle strategy background, with measurable impact on LTV, churn reduction, and repeat purchase.
• Highly analytical : strong experience in cohort analysis, RFM segmentation, churn drivers, A / B testing, dashboards, and optimization frameworks.
• Expertise in direct channels (Email, SMS, Push) and marketing automation platforms like Klaviyo, Insider, Braze, or SFMC.
• Ability to collaborate with Creative, Data, Product, CX, Engineering, and Growth teams.
• Experience managing small teams or leading cross-functional squads.
• Strong communication, planning, and execution discipline.
• Advanced English.