Product Owner - Loyalty & Marketing Automation (Contract/Freelance - 6 To 9 Months - Latam)

Keyrus; Betim; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading marketing technology firm in Brazil is seeking a hands-on Product Owner to drive the implementation of Loyalty and Marketing Automation platforms for LATAM markets. This role involves managing the product backlog, writing clear user stories, and facilitating agile ceremonies. Ideal candidates will have 5-8 years of experience in marketing tech, strong agile methodology skills, and excellent communication in English and either Spanish or Portuguese.

Qualificações

• 5-8 years experience as a Product Owner or similar in marketing tech.
• Strong grasp of Agile methodology and sprint management.
• Excellent communication skills in English and Spanish or Portuguese.

Responsabilidades

• Own and prioritize the product backlog for initiatives.
• Write clear epics, user stories, and acceptance criteria.
• Collaborate with local and global teams to deliver solutions.
• Facilitate agile ceremonies and ensure timely delivery.

Conhecimentos

Product backlog management

Agile methodology

Communication skills

MarTech tools

Descrição da oferta de emprego

We’re seeking a hands‑on Product Owner to drive the implementation of Loyalty and Marketing Automation platforms for LATAM markets.

You’ll be the bridge between marketing teams and technical delivery groups, ensuring business needs are translated into clear, actionable features.

What you’ll do

Own and prioritize the product backlog for Loyalty and Marketing Automation initiatives.

Write clear epics, user stories, and acceptance criteria; maintain documentation in Confluence.

Collaborate with global and local teams to deliver high-quality, scalable solutions.

Support integration with the Single Customer View (SCV) and ensure data governance best practices.

Facilitate agile ceremonies and ensure timely, value-driven delivery.

What we’re looking for

5–8 years’ experience as a Product Owner, Business Analyst, or similar in marketing tech or CRM.

Strong grasp of Agile methodology and sprint management.

Familiarity with MarTech tools – CDPs, loyalty / promo engines, and automation platforms.

Excellent communication skills in English and Spanish or Portuguese.

Agile certification (CSPO, SAFe PO / PM) is a plus.