Marketing Program Manager (SEO + Community) - Brazil-based

Cambly; Rio de Janeiro; Presencial; BRL 200.000 - 300.000; Tempo integral

Resumo da oferta

A global education platform is seeking an experienced SEO and content strategist to enhance its voice in organic channels. This role involves executing SEO programs, creating innovative content strategies, and managing cross-functional teams to impact millions of learners worldwide. The ideal candidate has over 5 years of experience in digital marketing, strong project management skills, and proficiency in analytics tools. Fluency in Portuguese and English is required. This position is based in Rio de Janeiro, Brazil.

Qualificações

• 5+ years in SEO, content strategy, or digital marketing with a proven track record.
• Expertise in technical SEO, content optimization, and link-building.
• Familiarity with social media platforms and content strategies.

Responsabilidades

• Develop and execute SEO/AEO programs to enhance visibility.
• Create localized content strategies for various platforms.
• Manage agencies and coordinate with creative teams for content.

Conhecimentos

SEO strategy

Content strategy

Digital marketing

Social media management

Project management

Analytics tools proficiency

Communication skills in English

Native in Portuguese

Ferramentas

Google Analytics

SEMrush

Ahrefs

Descrição da oferta de emprego

About Cambly

About Cambly

Cambly is transforming how the world learns English. With millions of students across the globe and thousands of native English-speaking tutors, we've created a platform where real conversations lead to real fluency. We're not just another language app—we're building authentic human connections that break down barriers and open up opportunities.

About the Role

We're looking for a strategic, creative builder who can establish Cambly's voice in organic channels from the ground up—someone who sees the white space and knows how to own it. If you thrive on 0-to-1 challenges, love the intersection of content and growth, and want your work to directly impact millions of learners worldwide, this role is for you.

You'll own our SEO/AEO strategy and community presence, establishing sustainable channels that reduce our reliance on paid advertising while building trust and authority with professional English learners in Japan, Korea, and globally. This is a high-impact role where you'll create new programs, coordinate cross-functional teams, and directly influence Cambly's long-term growth trajectory.

Responsibilities

• Develop and execute Cambly's SEO/AEO program to increase organic search visibility and ranking for high-intent keywords across markets in APAC, LATAM, and Europe, including localized blog strategy, influencer partnerships for backlinks, and technical SEO implementation in partnership with the Product team.

• Develop global social media strategy with localized content approaches for different markets and platforms, including Instagram optimization and YouTube expansion plans.

• Outline measurable goals and create monthly reports on how we are tracking against them.

• Create content strategy centered on social proof: user testimonials, tutor spotlights, student success stories, and product education that drives conversion and builds community trust.

• Build community management frameworks for global platforms (including Naver - Korea, among others), local review sites, and global social channels with culturally relevant messaging.

• Manage SEO content agencies and coordinate with creative teams (designers, video editors, copywriters) to produce high-quality, on-brand content at scale.

• Track, analyze, and report on SEO, social, and community performance metrics to measure impact, inform strategy iterations, and present insights to leadership.

• Partner with Growth, Product, and Marketing teams to align content strategy with business goals while monitoring competitive landscape and platform trends in target markets.

Requirements (Must-Haves)

• 5+ years of experience in SEO, content strategy, or digital marketing with proven track record of building and scaling organic channels

• Demonstrated expertise in SEO/AEO strategy, including technical SEO, content optimization, and link-building programs

• Strong understanding of social media platforms, algorithms, and content strategies across multiple channels (Instagram, YouTube, TikTok, etc.)

• Experience developing and executing content strategies that drive measurable business results (traffic, engagement, conversion)

• Experience managing agencies, freelancers, or content teams to produce high-quality work at scale

• Proficiency with analytics tools (Google Analytics, SEMrush, Ahrefs, or similar) and ability to translate data into actionable insights

• Excellent project management skills with ability to manage multiple initiatives simultaneously

• Native in Portugese and excellent written and verbal communication skills in English

Nice to Have

• Familiarity with international or APAC markets, particularly Japan and Korea

• Familiarity with AI tools for content optimization and SEO research

• Experience in language learning, education technology, or subscription businesses

• Knowledge of video content strategy for YouTube, Instagram Reels, and TikTok

• Background managing influencer content programs or creator partnerships