Lead Thumbnail Designer

A Impact Media; Teletrabalho; BRL 225.000 - 387.000; Tempo integral

Resumo da oferta

A leading multimedia agency is seeking a Lead Thumbnail Designer to manage a team of designers and enhance creative processes. This role involves balancing team leadership with hands-on design work, focusing on high-impact thumbnails for major clients. Candidates should have extensive design and team management experience, with an emphasis on building effective teams and achieving measurable results. This position offers a flexible work environment, with a strong focus on professional growth and innovation.

Serviços

Flexible Time Off

Professional development budget

Health Insurance Reimbursement

Home office stipend

Wellness allowance

Qualificações

• Proven track record leading design teams of 5+.
• Experience creating high-performing YouTube thumbnails.
• Portfolio showcasing thumbnails with CTR data.

Responsabilidades

• Manage and mentor a team of designers.
• Conduct performance reviews and skill development.
• Design high-impact thumbnails for VIP clients.

Conhecimentos

Team leadership

Design experience

A/B testing methodologies

Client communication

Formação académica

6+ years of design experience

2+ years managing creative teams

Ferramentas

Photoshop

Illustrator

Figma

Descrição da oferta de emprego

As the Lead Thumbnail Designer at Knwn Local, you'llbuild and develop a team of 5-10+ thumbnail designerswho create scroll-stopping visuals that drive channel growth for America's top real estate leaders. This is aplayer-coach leadership rolewhere you'll spend 60-80% of your time managing, mentoring, and building systems, and 20-40% hands-on designing complex projects.

You'llown design quality standards, team development, and creative operationsacross the agency, partnering closely with Pod Managers, Creative Director, and leadership on strategic initiatives. Your success is measured not by how many thumbnailsyou design, but by how wellyour team performs, grows, and delivers results that drive client success.

This role is perfect for someone wholoves developing designers as much as designing itself- someone who gets energized by building systems, coaching talent, and multiplying impact through others. If you want to stay purely hands-on without management responsibilities, this isn't the right fit.

Team Leadership & Development (50-70% of role)

• Directly manage 5-8 thumbnail designers conducting weekly 1-on-1s focused on skill development and performance
• Lead bi-weekly team design reviews with constructive feedback and best practice sharing
• Build comprehensive onboarding programs and training materials for new designer hires
• Create career development pathways with clear promotion criteria for design team members
• Conduct performance reviews and manage accountability through the Clarify Instrument Coach Decide framework
• Build 2-5+ year relationships with designers through proactive retention and engagement strategies
• Conduct skip-level meetings with junior designers to assess team health and identify early warning signs

Creative Excellence & Standards (20-30% of role)

• Design 15-30 high-impact thumbnails per month for VIP clients and complex projects
• Own and evolve agency-wide creative quality standards, brand guidelines, and style guides
• Establish QA processes that maintain 90%+ first-approval rate across all designers
• Lead A/B testing strategy and performance analysis across the entire client portfolio
• Serve as final creative approval for all thumbnails before client delivery
• Drive creative innovation through monthly experimentation initiatives and "Good Flops"
• Create and maintain design team's template library and asset management systems

Strategic Collaboration & Systems (10-20% of role)

• Partner with Pod Managers on client strategy and creative direction for key accounts
• Present creative strategy and performance insights in Monthly Client Strategy Calls with clients
• Collaborate with executive leadership on agency-wide creative vision and initiatives
• Build scalable workflows, capacity planning, and resource allocation systems
• Create performance dashboards tracking team metrics (CTR, approval rates, turnaround times)
• Document best practices, SOPs, and knowledge base for the design function
• Contribute to quarterly planning, annual strategy summits, and company OKRs

REQUIREMENTS:

Leadership & Design Experience

• 6+ years of professional design experiencewith2+ years managing creative teams
• Proven track record leading, developing, and scaling design teams of 5+ people
• Minimum3+ years creating high-performing YouTube thumbnailswith proven CTR results
• Experience hiring designers, conducting performance reviews, and managing accountability
• Portfolio showcasing thumbnails that contributed to channel growth (include CTR data)
• Comfortable with difficult conversations (performance issues, firing, conflict resolution)

Technical & Strategic Skills

• Expert-level proficiency in Photoshop, Illustrator, and Figma(portfolio required)
• Deep understanding of YouTube algorithms, CTR optimization, and viewer psychology
• Data-driven approach with ability to interpret analytics and translate into design strategy
• Experience with A/B testing methodologies, performance analysis, and optimization
• Strong presentation skills for client-facing strategy calls and executive meetings
• Understanding of creative team economics (capacity planning, resourcing, budgeting)
• Exceptional written and verbal communication for feedback, presentations, and documentation
• Demonstrated ability to give feedback that accelerates growth and elevates work quality
• Extreme Ownership- Takes full accountability for team results; never blames or makes excuses
• Beyond Excellence- Sets impossibly high standards and inspires team to exceed them
• Proactive Curiosity- Anticipates problems, asks better questions, and stays ahead of needs
• Mission Focus- Obsesses about client success and team development over personal recognition

RESULTS:

Team Performance

• Your design team consistently maintains90%+ first-approval rateacross all designers
• Designer retention rate exceeds 85% annuallywith clear development and career progression
• New designers productive at80% capacity within 30-60 daysthrough your training systems
• 100% of direct reports show measurable skill improvementquarter-over-quarter
• Team operates at80-90% capacity utilization- productive output without burnout

Quality & Impact

• Zero client escalationsdue to design quality issues or missed deadlines from your team
• Agency-wide thumbnailCTR averages 5-10%(significantly above platform benchmarks)
• 95%+ on-time delivery rateacross your entire team's project portfolio
• Design workflows, templates, and style guides documented and adopted agency-wide
• Your team generates innovative thumbnail strategies that drive agency-wide adoption

Strategic Leadership

• Design function viewed asstrategic partnerby Pod Managers and leadership
• Successfully contribute to client strategy with design insights that drive performance
• Client satisfaction scores remain >4.5/5for design quality and communication
• At least1-2 designers promoted or advancement-ready annuallydue to your mentorship
• Leadership views design as a strategic differentiator, not just an execution function

COMPENSATION & GROWTH:

Salary & Benefits

• Starting Range:$42,000 - $72,000 USD/year depending on experience and team size managed
• Fully Remote
• Flexible Time Off policy & Company Wide Holiday Breaks (we trust you to manage your time and energy)
• Professional development budget for courses, plugins, and creative tools
• PotentialHealth Insurance Reimbursement (after 60-90 day trial period options including Medical, Dental, Vision)
• Potential to earnMonthly wellness allowance
• Potential to earnHome office stipend for equipment and software
• Access to industry-leading tools, plugins, and AI-assisted editing software
• Clear career progression with transparent promotion criteria

Performance Metrics You'll Own

• Team Performance: Design Quality Score, First-Approval Rate (90%+), CTR performance
• Team Development: Skill progression, promotion readiness, retention rate (85%+)
• Operational Excellence: Capacity utilization (80-90%), on-time delivery (95%+)
• Strategic Impact: Innovation initiatives, process improvements, client satisfaction (>4.5/5)

LOCATION:

• 100% Remote

WHO WE ARE:

Knwn Local helps America's top real estate leaders (ranked by Wall Street Journal Real Trends) attract more clients and grow their brands through strategic YouTube presence. Our clients manage $30M-$300M+ real estate teams and brokerages.

We're scaling from 55+ to 200+ channels with the mission of helping agents dominate their local markets through long-form video content that builds trust and authority.

Our Core Values:Extreme Ownership, Beyond Excellence, Proactive Curiosity, Mission Focus

MAKE SURE YOU'RE COMFORTABLE WITH:

• Remote team leadership(building culture and managing performance without in-person oversight)
• Rigorous hiring processincluding portfolio review, leadership case study, design test, and interviews
• 90-day paid trial periodwith clear success metrics and transparent evaluation
• Player-coach expectations(10-30% IC work even as you grow the team)
• High-growth environment(processes evolve, priorities shift, resilience required)
• Accountability culture(measured on results with clear metrics and transparent feedback)

FYI we primarily look at those who apply using the above site