Creative Copywriter

Keeta; Brasília; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading delivery company is looking for a mid-level Creative Copywriter in Brazil. The successful candidate will craft compelling narratives for promotional campaigns across TV, digital, and social media while ensuring brand consistency. Essential skills include copywriting expertise and a strong portfolio showcasing creative concepts and campaigns. The role requires collaboration with various teams and adaptability in tone and messaging. This position is 100% on-site in Brasília, offering the chance to be part of an innovative and expanding company.

Qualificações

• Experience as a Creative Copywriter (agency, in-house, or freelance).
• Portfolio showcasing conceptual campaigns.
• Video scripts and slogans.

Responsabilidades

• Write original, high-impact copy for ads and video scripts.
• Develop campaign concepts aligned with marketing goals.
• Ensure brand voice consistency across all touchpoints.

Conhecimentos

Copywriting

Conceptual Development

Advanced English

Adaptability across tones

Formação académica

Degree in Journalism, Advertising, Marketing, or Communications

Descrição da oferta de emprego

About Keeta

Keeta is the international subsidiary of Meituan, a global giant in the delivery sector, and it's on an ambitious mission : to revolutionize the delivery of food and consumer goods worldwide. Our motto is simple yet powerful : "We help people eat better, live better." Guided by this principle, we bring innovation and technology to the global stage. With over 1,000 team members around the world, Keeta is in full expansion — and you could be part of this journey!

Know more: Keeta Website

Location: 100% on site - Vila Olimpia, SP

Please, submit your CV in English.

Portfolio Requirement

Must include campaign concepts, slogans, scripts, and cross‑platform copywriting samples.

About the Role

We’re seeking a mid-level Creative Copywriter to craft compelling narratives and high-converting copy for our brand in Brazil. You’ll create promotional campaigns while ensuring brand consistency across TV, digital, and social media. A strong portfolio showcasing conceptual thinking and linguistic creativity is essential. Familiarity with advertising trends is a key differentiator.

Key Responsibilities

Copywriting & Conceptual Development

• Write original, high-impact copy for ads (TV, digital, social), slogans, and video scripts (e.g., promos, brand films).
• Develop campaign concepts aligned with marketing goals, from brainstorming to execution.
• Adapt global brand messaging for the Brazilian market, ensuring cultural resonance.

Collaboration & Execution

• Partner with designers, videomakers, and marketers to turn ideas into polished deliverables.
• Present creative strategies and messaging recommendations to stakeholders.
• Ensure brand voice consistency across all touchpoints (e.g., product descriptions, social posts).

Creative Problem‑Solving

• Tackle challenges with original, data-informed solutions (e.g., A/B testing copy variants).
• Stay updated on advertising trends (e.g., Tik Tok hooks, influencer scripts) and apply insights.
• Manage concurrent projects with tight deadlines (e.g., seasonal campaigns, flash sales).

Job Requirements

• Experience as a Creative Copywriter (agency, in-house, or freelance).
• Portfolio showcasing conceptual campaigns (e.g., full-funnel copy for promos, brand storytelling).
• Video scripts (TV commercials, digital ads) and slogans.
• Adaptability across tones (e.g., humorous, emotional, direct response).
• Advanced English (for localization and global collaboration).
• Degree in Journalism, Advertising, Marketing, or Communications.

Preferred Qualifications

• Basic understanding of visual storytelling (e.g., storyboarding, collaboration with designers).
• Familiarity with SEO / ASO basics and performance-driven copywriting.