Bachelor of Business Administration (Management)
Nationality: Any Nationality
Vacancy: 1 Vacancy
Marketing Executive Key Responsibilities (Summary):
Develop and execute a comprehensive digital marketing roadmap, ensuring consistent brand messaging across all channels.
Manage and maintain the company's social media presence across digital platforms.
Measure and report on the performance of all digital marketing campaigns, optimizing based on insights.
Create and implement effective digital marketing strategies to drive marketing-sourced revenue for events.
Monitor trends and insights, adjusting strategies for better performance and cost efficiency.
Oversee digital marketing and corporate communication activities for assigned events, business divisions, or products.
Plan and execute digital marketing campaigns (web, SEO/SEM, WhatsApp Business, Telegram, social media, and advertising) aligned with broader marketing strategies.
Handle Google AdWords, social media ads, SEO, and content production for events, coordinating with managers on budgeting and partner channel promotion.
Prepare and submit a marketing strategy document, campaign schedule, and content plan within 7 days of receiving the production brief.
Manage, effectively utilize and provide regular feedback to allocated branding staff.
Travel to events as and when required, ensuring smooth execution.
Collaborate with agencies and other vendor partners.
Evaluate emerging technologies and provide thought leadership for adoption where appropriate.
Motivate the digital marketing team to achieve goals.
Travel to Manipal as necessary for training, mentoring, and monitoring purposes.
Proactively support and approach process-level and strategy-level amendments made by Management; assist in evaluating change impact and risk analysis.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.