Marketing Officer Emirati

Mediclinic Group; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading healthcare provider in Dubai is seeking a Marketing Professional to support operational marketing initiatives. The role requires at least 2-3 years in healthcare marketing, effective communication skills, and a strong understanding of the UAE market. You'll be responsible for campaign execution, market research, and organizing local marketing events. Join us and be part of a dynamic team!

Qualifications

• At least 2-3 years in a marketing position within the healthcare or medical insurance industry.
• Experienced in organizing CME events.
• Relevant marketing or sales experience in a healthcare environment with the UAE.

Responsibilities

• Conduct market research on local demographics and patient needs.
• Support the execution of targeted marketing campaigns to promote services.
• Develop a Marketing calendar and create content that resonates with the audience.
• Manage stakeholder relationships regarding marketing strategies.
• Organize local marketing events such as health fairs.
• Track and analyze performance of marketing campaigns.
• Support management of doctor onboarding.

Skills

Market research

Digital marketing

Communication skills

Client interaction

Computer Literacy (Microsoft Office)

Education

Diploma or equivalent in Marketing

Bachelor's degree or Healthcare Management Degree

Job description

Closing date:
Number of positions: 1
Recruiter name:Fatma Alharthi
Reference number: 64723
Workplace Type:

Mediclinic Welcare Hospital Dubai United Arab Emirates

Main Purpose of Job

To assist with and support the operational implementation of marketing plans and initiatives aimed at revenue optimisation and effectively establishing Mediclinic as the preferred healthcare brand in the UAE market

Key Responsibility Areas

• Conduct market research to understand local demographics competitor activity and patient needs in the assigned region
• Support in developing and execute targeted marketing campaigns across various channels (online offline and experiential) to promote Mediclinics services and attract new patients
• Develop the Marketing calendar for the cluster and create compelling content (e.g. brochures social media posts website content) that resonates with the local audience and supports campaign objectives
• Manage stakeholder relationships through regular communication on progress related to delivery on marketing strategies and achievement of set objectives
• Organise and manage local marketing events such as health fairs and educational seminars to raise awareness and generate leads.
• Track and analyse the performance on marketing campaigns to measure success and identify areas for improvement
• Support the management of doctor onboarding and promotion of practice opportunities

Required Education

• ESSENTIAL EDUCATION: Diploma or relevant equivalent qualification in Marketing
• DESIRED EDUCATION: A relevant bachelors degree or Healthcare Management Degree

Required Experience

• ESSENTIAL MINIMUM EXPERIENCE: At least 2-3 years in a marketing position within the healthcare industry or medical insurance industry or as a medical representative
• Experienced with organising CME events
• DESIRED EXPERIENCE: Relevant marketing medical representative or sales experience in a healthcare environment with the UAE

Required Job Skills and Knowledge

• Apply procedure; requirements; regulations; or policies related to marketing and public relations in the production of workunit outputs or results
• Communication marketing client interaction and reputation management principles
• Digital marketing principles and best practice
• UAE healthcare industry
• Verbal and written communication skills in English
• Computer Literacy (Microsoft Office)

All applicants will be considered with the understanding that preference will be given to the designated groups in accordance with the United Arab Emirates Emiratization Program. If you wish to grow with us apply now and become a part of the Mediclinic Middle East Family