B2B Marketer

Platinumlist; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading ticketing platform in Dubai is seeking a B2B Marketing Manager to elevate their marketing strategies. In this role, you will manage lead generation campaigns, create compelling marketing content, and coordinate with sales for effective outreach. Ideal candidates will have 2-3 years of B2B marketing experience, familiarity with HubSpot, and a passion for innovative marketing solutions. This position offers creative freedom within a dynamic team environment.

Benefits

Creative freedom

Fast decision-making

Work-life balance

Access to exciting regional events

Qualifications

• 2–3 years of B2B marketing or demand generation experience is required.
• Confident use of HubSpot or a similar CRM is essential.
• Experience working closely with sales teams is preferred.
• Ability to manage content and campaigns from beginning to end is crucial.
• Ensuring clear communication and B2B success strategies is necessary.

Responsibilities

• Launch and manage lead generation campaigns across multiple platforms.
• Create seasonal and product-based campaigns for ticketing solutions.
• Sync with the sales team to assess lead effectiveness.
• Manage CRM for efficiency and organization.
• Plan, execute, and report on marketing campaigns.

Skills

B2B marketing experience

HubSpot or similar CRM

Lead qualification

Process improvement

Content management

Clear writing

Tools

HubSpot

n8n

Zapier

GA4

Job description

About Us

We are Platinumlist – the leading ticketing platform in the MENA region. Since 2009, we’ve helped people find and book events across the UAE, Saudi Arabia, Oman, Bahrain, Qatar, and Kuwait. We’re based in Dubai and work with concerts, sports, attractions, and big brand shows – from local venues to major festivals.

We already have a 20+ person marketing team covering design, video, CRM, social media, and ads. But now we’re ready to take our B2B marketing to the next level — and we need someone to lead the way.

Your Role

You’ll be the person responsible for all things B2B marketing: lead generation, product campaigns, content, reporting, and internal coordination.

This is a hands‑on role. You’ll be setting direction and executing — writing briefs, managing timelines, launching campaigns, and improving how we work.

Key Responsibilities

• Launch and manage lead generation campaigns on LinkedIn, Meta, Google, etc.
• Create seasonal and product‑based campaigns for ticketing solutions (attractions, sports, etc.)
• Build and update materials that help sales close deals faster (PDFs, decks, landing pages).
• Sync with the sales team weekly — what leads worked, what didn’t.
• Keep our CRM (HubSpot) clean and organized.
• Own B2B workflows in HubSpot — from lead forms to follow‑ups.
• Support the sales team with lists, automations, and tracking.
• Make sure everything connects smoothly — from ad click to sales call.
• Run our LinkedIn presence — company page + helping team members post updates.
• Keep B2B pages up to date with products, case studies, and success stories.
• Publish B2B newsletters with fresh updates, wins, and product news.
• Plan content campaigns: “Why choose Platinumlist”, “How we helped XYZ”, “New feature drops”, etc.
• Use AI tools (like ChatGPT) for copy, content ideas, and reporting.
• Use n8n or similar to automate ops: lead routing, notifications, etc.
• Build reports with the Data team to track what’s working — and what’s not.
• Create simple dashboards to show campaign → lead → revenue.

Qualifications

• You have 2–3 years of B2B marketing or demand generation experience.
• You’re confident with HubSpot or a similar CRM.
• You’ve worked closely with sales teams and understand what makes a lead “qualified.”
• You’re organized and can manage content and campaigns from A to Z.
• You like figuring things out, improving processes, and using tools to make life easier.
• You write clearly and know what works in B2B (especially on LinkedIn).

Bonus Points

• Experience with events, SaaS, or CRM tools.
• You’ve built flows in n8n, Zapier, or Make.
• You know basic analytics (GA4, Looker, Data Studio, etc.).
• You enjoy async work and don’t need to be micromanaged.

Benefits

• You’re a fan of good marketing and clean design.
• Creative Freedom: We value innovation and fresh ideas—no micromanagement, just results-driven creativity.
• Fast Decision-Making: Enjoy an agile work environment without corporate bureaucracy.
• Work-Life Balance: Five-day work week (Monday–Friday).
• Access to the most exciting events in the region.