Digital Marketing Specialist

IST WORKS LLC; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading digital marketing firm in Dubai is seeking a skilled Female Digital Marketing Executive to drive B2B lead generation and enhance brand visibility. The role includes developing and implementing digital marketing strategies, managing marketplace platforms, and analyzing performance metrics. Ideal candidates will have a strong background in digital marketing and excellent communication skills. This position offers opportunities for creative input and business development support.

Qualifications

• Proven experience in digital marketing, B2B lead generation, or marketplace sales.
• Strong understanding of digital advertising tools.
• Excellent communication and presentation skills.

Responsibilities

• Develop and implement digital marketing strategies focused on B2B lead generation.
• Manage and optimize marketplace platforms.
• Create, monitor, and analyze digital campaigns.

Skills

Digital marketing

B2B lead generation

Analytical thinking

Social media management

Tools

MS Office

Marketing analytics tools

Job description

Job Description: IST WORK LLC is looking for a skilled and motivated Female Digital Marketing Executive to support our B2B lead generation, business development, and marketplace sales activities. The ideal candidate will have strong experience in digital marketing, the ability to manage multiple online platforms, and a proven record of generating qualified B2B leads. This role requires creativity, analytical thinking, and the ability to execute targeted digital campaigns to drive business growth.

Key Responsibilities

• Develop and implement digital marketing strategies focused on B2B lead generation and brand visibility.
• Manage and optimize marketplace platforms
• Create, monitor, and analyze digital campaigns
• Generate high-quality B2B leads through targeted outreach and digital channels.
• Perform market research to identify trends, customer needs, and competitive insights.
• Manage company social media accounts, content calendars, and online presence.
• Track and report performance metrics, KPIs, and campaign results.
• Collaborate with the sales team to ensure smooth lead handover and follow-up.
• Support the development and execution of business development strategies.

Requirements

• Female candidate, must be on a company-supported visa (visa sponsorship if applicable).
• Proven experience in digital marketing, B2B lead generation, or marketplace sales.
• Strong understanding of digital advertising tools
• Experience with marketplace platforms is a strong advantage.
• Excellent communication and presentation skills.
• Ability to work independently, multitask, and meet deadlines.
• Proficient in MS Office and marketing analytics tools.
• Creative mindset with strong attention to detail.