Trade Marketing Specialist

Abbott; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A global healthcare leader in Dubai is seeking a Trade Marketing Specialist. The role involves developing and executing trade marketing plans across various channels, designing in-store promotions, and collaborating with sales teams. Applicants should have a minimum of a bachelor's degree in Business, at least 5 years of experience, and strong skills in data analysis and relationship management. The ideal candidate will thrive in a dynamic environment focused on enhancing brand visibility and sales performance.

Qualifications

• Minimum bachelor's degree in Business or Commerce; master's preferred.
• At least 5 years of experience, with a minimum of 2 years in Trade Marketing.
• Proven experience working at or with trade channels.
• Able to analyze and report data effectively.
• Strong skills in building relationships and managing stakeholders.

Responsibilities

• Develop and execute trade marketing plans for UAE and Lower Gulf.
• Implement in-store promotions and visibility programs.
• Manage Point of Sale materials and ensure compliance.
• Collaborate with Sales teams to tailor trade programs.
• Monitor promotion performance and optimize initiatives.

Skills

Data analysis

Stakeholder management

Trade marketing experience

Relationship building

Proficiency in Excel

Proficiency in PowerPoint

Education

Bachelor's degree in Business or Commerce

Master's degree in Business or Commerce

Job description

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

• Career development with an international company where you can grow the career you dream of.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

Trade Marketing Specialist

This position works out of our UAE office in Abbott.

Nutrition Division

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.

What You’ll do

• Develop and execute trade marketing plans for UAE and Lower Gulf aligned with brand and sales objectives across all channels (Modern Trade, Traditional Trade, E-commerce, Pharmacy).
• Design and implement in-store promotions, visibility programs, and seasonal activations.
• Develop MSL & planograms and ensure execution across the trade through Abbott’s distributors.
• Manage POS materials and ensure compliance with planograms and perfect store standards.
• Collaborate with Key Account Managers and Sales teams to tailor trade programs for strategic customers.
• Monitor and analyze promotion performance, sell-out data, and category trends to optimize future initiatives.
• Coordinate with supply chain and finance for accurate forecasting and budget management.
• Train and manage brand ambassadors to ensure consistent brand representation and impactful shopper engagement at the point of sale.

Business Outcomes

• Increased brand visibility and share of shelf in key accounts.
• Improved sell-out performance through effective trade promotions.
• Enhanced ROI on trade marketing spend.
• Stronger retailer partnerships and compliance with joint business plans.
• Consistent execution of perfect store standards across channels.
• Growth in category penetration and shopper engagement.

Key Business Challenges

• Driving growth and market share across in increasingly complex markets (i.e., ambiguity about future, decreasing access, differential expectations about ‘value’, etc.).
• Managing complex retailer requirements and ensuring compliance.
• Driving execution excellence across diverse geographies and store formats.
• Balancing budget constraints with high-impact trade activities.
• Ensuring timely availability of POS materials and promotional stock.
• Measuring ROI accurately in fragmented trade environments.

Required Qualification

• Min bachelor’s degree with major Business or Commerce, Master degree in same field is an advantage.
• 5 years experience, minimum 2 years as Trade Marketing or similar.
• Proven record of working closely with or at trade channels is essential.
• Proficiency in data analysis and reporting tools (Excel, Power Point).
• Ability to make new connections between data and insights, and to make these ideas understandable and actionable to others.
• Strong relationship building, stakeholder (internal) and customer (external) management.

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life.

Abbott is an Equal Opportunity Employer, committed to employee diversity.

The base pay for this position is N/A. In specific locations, the pay range may vary from the range posted.

JOB FAMILY: Sales Force

DIVISION: ANI International Nutrition

LOCATION: United Arab Emirates - Dubai: Ubora Tower2

WORK SHIFT: Standard

TRAVEL: Not specified

MEDICAL SURVEILLANCE: Not Applicable

SIGNIFICANT WORK ACTIVITIES: Not Applicable