Social Media Specialist – Travel and Tourism

RTC1 Recruitment Services; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading travel company in Dubai is seeking a Social Media Specialist to create and manage content for campaigns aligned with travel trends. The role requires experience in handling social media for travel sectors and strong skills in using AI for performance optimization. Candidates should have at least 3 years of relevant experience and be bilingual in English and Arabic.

Qualifications

• At least 3 years of experience managing social or digital campaigns for travel brands.
• Ability to analyze engagement and optimize content using AI tools.
• Experience in creating automated marketing workflows.

Responsibilities

• Plan, create, and automate social media content aligned with travel trends.
• Measure ROI, engagement, and campaign success using analytics dashboards.
• Present monthly reports with actionable insights.

Skills

Bilingual in English and Arabic

Experience in Travel, Tourism, or Hospitality Marketing

Social media campaign management

Content ideation and performance optimization using AI

Strong storytelling and copywriting skills

Tools

HubSpot

Salesforce Marketing Cloud

Mailchimp

Active Campaign

Job description

Position Title: Social Media Specialist– Travel and Tourism

Employment Type: Full Time

Salary: up to 13K AED all-inclusive depending on experience and qualifications plus incentives

Job Location: Dubai, UAE

About the Client:

A Dubai-based travel company with more than 20 years of experience delivering exceptional holiday experiences worldwide.

Job Description:

• Plan, create, and automate high-performing social media content (posts, reels, campaigns) aligned with travel trends, destinations, and seasonal offers.
• Utilize AI tools to analyze engagement, optimize post timing, and personalize content for different traveler personas.
• Build and maintain automated marketing workflows to nurture potential travelers from awareness to booking and integrating CRM and social platforms.
• Use analytics dashboards (native or AI-powered) to measure ROI, engagement, and campaign success; present monthly reports with actionable insights.

Qualifications:

• Preferably Billingual speakers (English – Arabic languages)
• At least 3 years of experience in Travel, Tourism, or Hospitality Marketing with proven success managing social or digital campaigns for travel brands, destinations, airlines, hotels, or OTAs.
• Ability to use AI for content ideation, caption generation, sentiment analysis, and performance optimization with strong storytelling, copywriting, and visual coordination skills.
• Experience with HubSpot, Active Campaign, Salesforce Marketing Cloud, or Mailchimp automation workflows, automated content scheduling, and CRM integrations.