Social Media Content Strategist

Lewis; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading global agency based in the United Arab Emirates seeks a Social Media Content Strategist to translate brand objectives into impactful content strategies. The ideal candidate will have 3–5 years of experience in social or content strategy, strong writing skills in both Arabic and English, and cultural expertise in the GCC/MENA region. Responsibilities include managing social calendars, mentoring teammates, and leading performance analyses. This role offers a dynamic environment with opportunities for growth and representation in various industry events.

Qualifications

• 3–5 years in social/content strategy, agency or brand experience preferred.
• Culturally tuned for GCC/MENA.

Responsibilities

• Build the social/content strategy and monthly calendar across various platforms.
• Run day-to-day client communications and workflow.
• Mentor team member on community management and performance reporting.

Skills

Strong Arabic writing

Strong English writing

Content planning

Stakeholder management

Comfortable with analytics tools

Tools

Sprinklr

Brandwatch

Talkwalker

Job description

Purpose of the role

The Social Media Content Strategist translates brand and business objectives into an insight-led, channel-specific content system—defining pillars, tone of voice, and a measurable editorial calendar—and orchestrates creative, community, and media to deliver it at pace. They use audience, competitive, and performance data to plan, brief, and continually optimize content so it’s consistent, culturally relevant, and tied to outcomes (reach, engagement, consideration, and conversion).

Social and Content

• Build the social / content strategy and monthly calendar across Meta, X, YouTube / Shorts, TikTok, etc.
• Run day-to-day client comms and workflow; brief and QA creative / production.
• Write / oversee captions, post copy, and light platform adaptations.
• Mentor a team member to handle community management (3–4 hrs / day, scaling during launches / issues) and use our scheduling tools.
• Mentor the same team member to produce monthly performance reports with clear analysis.
• Lead quarterly competitive analysis (social listening + page audits) with recommendations.

General

• Support the regional leadership team on relevant projects and initiatives
• Be a cultural ambassador for the team and agency; promoting initiatives internally and externally; showcasing activities and achievements internally and on social media
• Attend agency and industry events as appropriate to represent the agency
• Seek ways to increase knowledge for self-improvement and to improve the team’s ability to deliver results
• Proactive suggestions for new processes and tools to improve efficiency and performance of the team
• Regular travel to various LEWIS office across the network

About you

• 3–5 years in social / content strategy (agency or brand); tech / consumer electronics a plus.
• Strong Arabic & English writing; culturally tuned for GCC / MENA.
• Proven content planning, briefing, and stakeholder management.
• Comfortable with analytics / listening tools Sprinklr, Brandwatch, Talkwalker, native