Social Media Communications Senior Role

Consultz; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A consulting firm in Abu Dhabi is seeking an experienced Social Media Communications professional. You will lead the digital presence across various platforms, develop strategies, and manage corporate branding efforts. The role requires over 10 years of experience in digital communications and a strong understanding of analytics and SEO. This position offers a unique opportunity to impact brand engagement significantly.

Qualifications

• Minimum 10 years of experience in digital communications or marketing.
• Proven track record of managing corporate social media and digital campaigns.
• Deep understanding of SEO, paid media, and analytics.

Responsibilities

• Develop and execute a social media strategy across platforms.
• Maintain and update the corporate website.
• Plan and implement digital marketing campaigns.

Skills

Digital communications experience

Social media management

Analytical skills

Cross-functional collaboration

Project management

Tools

Google Analytics

Meta Business Suite

Hootsuite

Adobe Creative Suite

Job description

We are supporting our Client to hire a seasoned Social Media Communications professional to lead and manage their digital presence across platforms. This role requires a strategic thinker with strong execution skills to elevate their brand, engage stakeholders and drive measurable impact through digital channels.

Key Responsibilities

Social Media Management

• Develop and execute a comprehensive social media strategy across platforms (LinkedIn, X/Twitter, Instagram, YouTube, etc.).
• Oversee content development, editorial calendar, and community engagement.
• Manage paid promotions and track platform performance with actionable reporting.

Website Management

• Maintain and update the corporate website to ensure content accuracy, functionality and user experience.
• Manage CMS platforms (e.g., WordPress, Drupal) and liaise with developers as required.
• Enhance SEO performance and uphold UI/UX best practices.

Digital Campaigns

• Plan and implement integrated digital marketing campaigns including email marketing, newsletters and paid digital media.
• Collaborate with internal teams and external agencies to develop creative assets, define KPIs and assess campaign performance.

Data & Analytics

• Utilize analytics tools (e.g. Google Analytics, Meta Business Suite, Hootsuite, Sprinklr) to evaluate digital initiatives.
• Produce dashboards and insights reports to guide strategic planning and executive decision-making.

Cross-Channel Integration

• Align digital strategies with broader brand, media and PR campaigns.
• Ensure messaging consistency across traditional and digital channels.

Brand & Creative Support

• Contribute to integrated campaigns including digital, print and OOH advertising.
• Maintain brand consistency across all digital and offline touchpoints.

Requirements

• Minimum 10 years of experience in digital communications, digital marketing or related field within a corporate or agency setting.
• Proven track record of managing corporate social media, CMS platforms and digital campaigns.
• Deep understanding of SEO, paid media, analytics and content strategy.
• Strong analytical mindset with the ability to derive insights from complex data sets.
• Skilled in cross-functional collaboration with internal teams and external agencies.
• Excellent communication, writing and project management skills.

Desirable Skills

• Experience in brand development and multi-channel brand campaigns.
• Familiarity with creative software and video editing tools (e.g., Adobe Creative Suite).
• Knowledge of digital accessibility standards and compliance.
• Technical skills in basic design and multimedia content creation.