Social Media and Marketing Specialist

Gastronaut Hospitality; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A hospitality company in Dubai is looking for a Social Media and Marketing Specialist. This role involves developing and executing innovative strategies to increase brand awareness and engagement. Responsibilities include managing content across platforms, creating compelling copy, and optimizing paid advertisements. The ideal candidate will have a bachelor's degree in Marketing and 2-3 years of experience, with strong skills in community management and data analysis.

Qualifications

• 2-3 years of experience in marketing or social media management.
• Expertise with major social media platforms and analytics tools.
• Excellent written, visual communication, and organizational skills.

Responsibilities

• Develop and implement a social media marketing strategy.
• Create engaging content and manage community interactions.
• Plan and analyze paid advertising campaigns for optimal results.

Skills

Social media management

Content creation

Data analysis

Community engagement

Graphic design

Education

Bachelor’s degree in Marketing or related field

Tools

Meta Ads Manager

Google Analytics

Hootsuite

Canva

Job description

Social Media and Marketing Specialist

Job Title: Social Media and Marketing Specialist
Department: Marketing
Reports To: Marketing Director / Owner
Position Type: Full-Time, Salaried

Mission:

To be the digital voice and storyteller of the brand, developing and executing innovative social media and marketing strategies that drive engagement, build community, increase brand awareness, and ultimately contribute to revenue growth.

Key Responsibilities:

Strategy & Content Planning:

• Develop and implement a comprehensive, data‑driven social media and content marketing calendar across all platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).
• Define and maintain a consistent brand voice, aesthetic, and messaging strategy.
• Stay ahead of social media trends, algorithm changes, and platform updates to ensure maximum reach and engagement.

Content Creation & Community Management:

• Write compelling copy for posts, stories, ads, and email campaigns.
• Source, create, and edit engaging visual content (working closely with the Videographer/Photographer) including graphics, Reels, Stories, and live videos.
• Manage day‑to‑day community engagement: responding to comments, DMs, and reviews in a timely, brand‑appropriate manner.
• Foster relationships with influencers, local media, and brand ambassadors.

Advertising & Analytics:

• Plan, execute, and optimize paid social media advertising campaigns (Meta Ads Manager, TikTok Ads) to achieve specific KPIs (traffic, conversions, awareness).
• Monitor, analyse, and report on key metrics (engagement rate, reach, conversions, ROI) using native insights and tools like Google Analytics.
• Translate data into actionable insights to continually refine strategy and prove marketing effectiveness.

Cross‑Promotion & Partnerships:

• Collaborate with the Restaurant Manager and events team to promote special menus, events, and promotions.
• Manage local SEO (Google Business Profile) and online listings.
• Develop co‑marketing initiatives with complementary local businesses.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.
• Proven portfolio of successful social media campaigns and content (2‑3 years experience).
• Expertise with major social media platforms, scheduling tools (Later, Hootsuite), and basic analytics.
• Excellent written and visual communication skills.
• Creative, proactive, and highly organized with an ability to manage multiple projects.
• Basic knowledge of graphic design (Canva, Adobe Creative Suite) and photo/video editing is a strong plus.