Senior Manager, Product Marketing (Europe, EEA) New Dubai, United Arab Emirates; Europe (Remote)

OKX; Dubai; Remote; AED 440,000 - 551,000; Full time

Job summary

A leading crypto exchange is seeking a Senior Manager in Product Marketing to craft the narrative and go-to-market strategy for its products. This role will drive user acquisition and engagement in Europe through targeted campaigns, digital marketing, and community building. The ideal candidate has over 10 years of experience in product marketing within the fintech or crypto industries. This position is based in Dubai and offers a competitive salary alongside opportunities for growth.

Qualifications

• 10+ years of product marketing experience in consumer tech, fintech, or the crypto industry.
• Proven leadership experience in driving marketing initiatives.
• Strong understanding of financial markets and trading principles.
• Expertise in digital marketing focused on fintech and crypto.

Responsibilities

• Build and run GTM campaigns for CeFi and Web3 products.
• Implement marketing activities for user acquisition.
• Adapt global narratives for Europe.
• Execute programs with communities and influencers.
• Support industry events and local meetups.
• Analyze user insights and market trends.

Skills

Product marketing experience

Leadership

Financial Markets Knowledge

Digital Marketing Expertise

Community Building & Engagement

Communication and Influence

Market Analysis

Job description

Overview

Senior Manager, Product Marketing (Europe, EEA)

OKX is a leading crypto exchange and developer of OKX Wallet, enabling millions to access crypto trading and decentralized applications. We are a trusted brand for institutions and individuals, backed by Proof of Reserves. Our culture is guided by core principles : We Before Me, Do the Right Thing, and Get Things Done. OKX is part of OKG, bringing blockchain value through our leading products.

About the Opportunity

Imagine being at the forefront of the future of crypto, enabling individuals to seamlessly enter the crypto economy. As a marketing leader, you will craft the narrative, value proposition, and go-to-market strategy for trading products and tools at a world-leading crypto exchange. Your work will drive growth and adoption of decentralized technology.

About the team

The Senior Product Marketing Manager sits within the Global Product Marketing team, responsible for bringing OKX’s product story to market. This role directly impacts business growth in Europe by driving community-led expansion, regional product storytelling, and localized marketing execution.

You will collaborate with Product, Business, Customer Support, Regional General Managers, and Marketing teams to adapt global messaging for European audiences. Your focus will be on growing OKX’s community engagement in key EEA markets, amplifying our product narratives, and positioning OKX as the leading crypto platform in the region. Through strategic partnerships, content initiatives, and direct community engagement, you will drive acquisition, engagement, and retention in a key growth market.

What You’ll Be Doing

• Build and run GTM campaigns for CeFi and Web3 products across EEA, ensuring launches are localized, compliant, and resonate with retail and institutional users.
• Implement marketing activities that increase product visibility and user acquisition, including digital campaigns, partnerships, community activations, and content distribution.
• Adapt global product narratives and positioning for Europe, aligning with market behaviors, regulations, and cultural nuances.
• Execute programs with key communities, KOLs, and influencers to amplify product storytelling and drive grassroots adoption.
• Support regional presence through industry events, local meetups, and hackathons, ensuring OKX products are showcased effectively and generate measurable leads.
• Partner closely with local GMs, BD, and global product teams to deliver consistent, high-impact marketing initiatives.
• Collect and analyze user insights, competitor activities, and regional market trends to optimize campaigns and inform product teams.
• Monitor campaign KPIs, adoption metrics, and feedback loops to ensure initiatives deliver against growth and awareness goals.

What We Look For In You

• At least 10 years of product marketing experience, with a significant portion in consumer tech, fintech, or the crypto industry. Direct trading experience in crypto markets is highly desirable.
• Leadership: Proven leadership experience with the capacity to drive marketing initiatives in a fast-paced, innovative environment.
• Financial Markets Knowledge: In-depth understanding of financial markets, trading principles, and investment strategies, including familiarity with various financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives.
• Digital Marketing Expertise: Strong grasp of digital marketing, especially as it pertains to fintech and crypto, including conversion optimization, content marketing, and social media strategies.
• Community Building & Engagement: Extensive experience in building and scaling crypto-native communities, leveraging influencer networks, organizing events, and creating ambassador programs to drive organic product adoption.
• Communication and Influence: Outstanding communication skills, with the ability to influence strategy and articulate complex products to a diverse audience.
• Market Analysis: Demonstrated proficiency in conducting market research, competitive analysis, and trend forecasting in the digital asset space.