Senior Manager of Integrated Marketing Virgin Connect Roam

Beyond ONE; Dubai; Hybrid; AED 200,000 - 300,000; Full time

Job summary

A leading digital services provider in Dubai is seeking a Senior Manager of Integrated Marketing to drive innovative marketing strategies for the travel e-sim Virgin Connect Roam. This role requires strong leadership skills to oversee global marketing initiatives and enhance customer engagement across diverse markets. Candidates should have extensive experience in integrated marketing and a Bachelor's degree in a related field. The position offers a flexible hybrid work environment and competitive compensation.

Benefits

Rapid learning opportunities

Hybrid work environment

Healthcare and local benefits

Qualifications

• Bachelor's degree in marketing, communications, business administration or related field.
• 8 years in integrated marketing, brand management or campaign strategy with at least 2 years in a managerial role.
• Experience delivering full-funnel marketing strategies across digital and offline channels.

Responsibilities

• Lead the end-to-end integrated marketing strategy for a global audience across brand, acquisition and lifecycle initiatives.
• Partner with group brand, digital and commercial teams to ensure local campaigns are aligned with global strategic priorities.
• Track KPIs, analyze performance and optimize based on consumer insights and learnings.

Job description

We dont think about job roles in a traditional way. We are anti-silo. Anti-career stagnation. Anti-conventional.

Beyond ONE is a digital services provider radically reshaping the personalised digital ecosystems of consumers in high growth markets around the world. Were building a digital services aggregator platform with a strong telco foundation and a profitable growth strategy that empowers users to drive their own experience—subscribe once, source from many and only pay for what you actually use.

Since being founded in 2021 weve acquired Virgin Mobile MEA, Friendi Mobile MEA and Virgin Mobile LATAM (with 6.5 million subscribers) and 1600 dedicated colleagues across Chile, Colombia, KSA, Kuwait, Mexico, Oman, Pakistan and UAE.

To disrupt for good takes a rebellious spirit, a questioning mind and a warm heart. We really care about how to get things done and not who manages who. We benefit from our diversity and together we disrupt the way we and others think in about our lives for good.

Do you want to exchange ideas, learn from each other and leave your mark on our journey? This is the place for you.

Role Purpose

What this role is about

As Senior Manager of Integrated Marketing, youll lead the design and execution of integrated marketing strategies tailored to our travel e-sim Virgin Connect Roam. This is a global role overseeing initiatives for a product thats available across more than 190 countries, where your work will directly shape how customers engage with our brands. Youll blend local execution with regional alignment to build demand, drive acquisition and strengthen market presence worldwide.

Key Responsibilities

• Lead the end-to-end integrated marketing strategy for a global audience across brand, acquisition and lifecycle initiatives.
• Partner with group brand, digital and commercial teams to ensure local campaigns are aligned with global strategic priorities.
• Oversee 360 campaign execution across ATL, BTL, digital, retail and owned media environments.
• Manage and coordinate with creative agencies, media buyers and production vendors to deliver impactful campaigns.
• Serve as a bridge between the commercial and brand teams, ensuring that business objectives are reflected in marketing plans and positioning.
• Track KPIs, analyze performance and optimize based on consumer insights and learnings.
• Provide leadership to agency and internal marketing team members, creating clarity, accountability and collaboration.
• Support cross-market knowledge sharing, contribute to shared campaign frameworks and help scale regional best practices.

Qualifications & Attributes

Were seeking someone who embodies the following:

Education

Bachelors degree in marketing, communications, business administration or related field.

Experience

• 8 years in integrated marketing, brand management or campaign strategy with at least 2 years in a managerial role.
• Experience delivering full-funnel marketing strategies across digital and offline channels.
• Prior experience in telco, tech or digital services is a plus.

Technical Skills

• Must-haves: Strong understanding of brand strategy, campaign development, media planning and marketing analytics.
• Experience with customer segmentation, channel mix optimization and budget management.
• Nice-to-haves: Familiarity with Martech tools, CRM platforms and performance marketing concepts.

Unique Attributes

• Thrives in high-growth, ambiguous environments.
• Collaborative by nature, able to align cross-functional teams toward a shared goal.
• Highly organized and results-focused with strong storytelling and presentation skills.

Our Hiring Process

Heres what you can expect during the interview process:

• Recruiter Chat — We’ll get to know your background, ambitions and expectations.
• Hiring Manager Interview — Deep dive into the responsibilities and your fit.
• Collaboration Loop — Meet stakeholders to discuss alignment across brand, product and commercial teams.
• Leadership Round — Final discussion with senior leaders to solidify vision and cultural fit.

Our Commitment to Feedback

At Beyond ONE we are dedicated to offering clear and constructive feedback throughout the interview process. If you reach the interview stage but aren’t selected we will provide feedback to help you understand what our team appreciated in your application and where we identified gaps. We believe offering thoughtful feedback is essential for building trust and fostering long-term relationships, even with candidates we may not hire.

Our Compensation Approach

Our compensation reflects our commitment to fairness, performance and regional competitiveness. With market-aligned salaries and tailored benefits across our locations we aim to support your well-being and professional growth. Your Recruiter will share more details during the interview process.

What we offer

• Rapid learning opportunities — we enable learning through flexible career paths and exposure to challenging and meaningful work that will help build and strengthen your expertise.
• Hybrid work environment — flexibility to work from home 2 days a week in the UAE and Pakistan.
• Healthcare and other local benefits offered in market.

By submitting your application you acknowledge and consent to the use of Greenhouse & BrightHire during the recruitment process. This may include the storage and processing of your data on servers located outside your country of residence. For further information please contact us at

Required Experience: Senior Manager