Senior Digital Strategist

MRM; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading digital marketing agency in Dubai is seeking a Digital Strategist to create and execute tailored marketing strategies. The ideal candidate will have 6+ years in digital marketing, experience in the Middle East, and a strong understanding of various digital channels. Responsibilities include developing client strategies, managing social media, and driving customer engagement.

Qualifications

• Minimum of 6 years within a digital marketing agency.
• Strong experience of developing digital and content strategies within the Middle East.
• Proficiency in CRM Strategy and MarTech.
• Strong understanding of digital marketing channels.
• Effective communication and presentation skills.

Responsibilities

• Create and execute digital marketing strategies tailored to each client's goals.
• Drive consumer insights and spot trends for clients.
• Manage social media strategies and advertising campaigns.
• Plan and execute CRM & email campaigns.
• Collaborate with content creators for effective strategies.

Skills

Digital marketing strategy development

Client communication

Market research

Social media management

Data analysis

Creative thinking

Job description

Role Overview

Create and execute digital marketing strategies tailored to each client's goals and target audience. This includes, defining objectives, KPIs, developing world-class strategies and tactics for success across:

1. marketing strategies that cover:
2. marketing
3. communications planning
4. strategy
5. strategy
6. Gen strategies
7. planning (when necessary)

• Drive consumer insights across a range of clients and industries to spot trends and opportunities for our clients.
• Develop customer journeys, stakeholder mapping and validation to empower robust strategic solutions.
• Create and manage social media strategies, content calendars, social listening, and advertising campaigns across various platforms to increase brand visibility and engagement.
• Plan and execute CRM & email campaigns, segmenting audiences and optimizing performance.
• Managing the strategic development and execution of integrated marketing plans to drive customer acquisition, conversion, and retention
• Collaborate with content creators to develop engaging and effective content strategies that align with client objectives.
• Perform market research and conduct data analysis to ascertain target audiences and craft customer profiles.
• Working with the Data & Analytics team to regularly monitor and analyze digital marketing performance metrics, providing insights and recommendations for optimization.
• Maintain open and effective communication with clients, providing updates, discussing strategies, and addressing their concerns.
• Work closely with cross-functional teams, including designers, developers, and marketing specialists, to ensure seamless execution of digital strategies.
• Stay up-to-date with industry trends, emerging technologies, and best practices to ensure clients receive cutting-edge digital solutions.

Requirements

• Minimum of 6 years within a digital marketing agency
• Strong experience of developing digital and content strategies within the Middle East
• Proficiency in CRM Strategy and MarTech
• Strong experience working with social channel partners
• Proven experience as a Digital Strategist or in a similar role.
• Strong understanding of digital marketing channels, including SEO, social media, email marketing, CRM and content marketing.
• Creative thinker with the ability to develop unique marketing ideas that resonate with target audiences.
• Effective communication and presentation skills.
• Problem-solving skills.
• Ability to adapt to a fast-paced and dynamic work environment.