Search Engine Optimization Specialist

infopark; Dubai; On-site; AED 220,000 - 294,000; Full time

Job summary

A leading IT company in Dubai is seeking a Search Engine Optimization Specialist to develop and execute SEO strategies to enhance online visibility. The role requires a strong understanding of SEO, content optimization, and performance monitoring. Ideal candidates have a Bachelor's degree along with 2-3 years' experience in SEO and expertise in tools like Google Analytics. This is a significant opportunity for those eager to drive digital marketing success in the IT sector.

Qualifications

• 2–3 years proven experience in SEO with measurable results.
• Solid understanding of search engine algorithms and ranking factors.
• Good knowledge of HTML, CSS basics, and website architecture.

Responsibilities

• Plan and execute SEO strategies aligned with business goals.
• Perform in-depth keyword research and competitive analysis.
• Conduct regular technical SEO audits and resolve issues.

Skills

SEO strategies

Keyword research

Content optimization

Google Analytics

Technical SEO

AI-driven insights

Education

Bachelor’s degree in Marketing, IT, Computer Science, Business

Tools

Google Search Console

SEMrush

Ahrefs

Screaming Frog

Job description

Search Engine Optimization Specialist

GS-IT, a leading IT company in Dubai, is committed to excellence, offering professional IT support for infrastructure, IT maintenance, AV, cloud services, cyber security and strategic IT consulting to drive business success.

JOB DESCRIPTION - SEO Specialist

Responsibilities

1. Search Engine Optimization (SEO)
   
   
   
   • Plan and execute end-to-end SEO strategies aligned with business goals focused on IT industry.
   
   
   • Perform in-depth keyword research, competitive analysis, and search intent analysis.
   
   
   • Implement advanced on-page optimization: semantic keywords, internal linking, content clustering, CTR optimization.
   
   
   • Manage and enhance off-page SEO: high-quality link building, digital PR outreach, backlink audits.
   
   
   • Conduct regular technical SEO audits and collaborate with developers to resolve issues related to:
     
     
     
     • crawlability & indexing
     
     
     • site architecture
     
     
     • page speed & Core Web Vitals
     
     
     • schema markup & structured data
     
     
     
     
   
   
   • Oversee local SEO efforts including Google Business Profile and local citations.
   
   
   • Track and optimize rankings, organic traffic, and conversions using Google Analytics, Search Console, or similar tools.
   
   
   • Identify new growth opportunities through algorithm trends, SERP behaviour, and industry insights.
   
   
   • Plan and execute emerging AI trends and integrate AI-driven insights into SEO strategies and adapting to algorithm changes.
   
   
   
   


2. Content Strategy & Optimization
   
   
   
   • Support and guide the content team with SEO-driven content briefs, keyword mapping, and topical authority planning.
   
   
   • Optimize content for user intent, featured snippets, voice search, and rich results.
   
   
   • Review and update existing content to improve ranking potential and user engagement.
   
   
   • Ensure all content meets SEO best practices, readability standards, and brand guidelines.
   
   
   
   


3. Performance Monitoring & Reporting
   
   
   
   • Set up SEO dashboards and reporting frameworks for ongoing performance analysis.
   
   
   • Prepare monthly SEO reports with insights, outcomes, and strategic recommendations.
   
   
   • Analyze conversion paths, landing page performance, and behavioural metrics to improve UX and retention.
   
   
   • Provide actionable suggestions to improve website visibility, structure, and search performance.
   
   
   
   


4. Collaboration & Digital Marketing Support
   
   
   
   • Support coordination with design, content, and development teams to ensure SEO integration across all digital assets.
   
   
   • Support broader digital marketing activities, including campaign optimization and landing page improvements.
   
   
   • Ensure alignment of SEO roadmap with overall digital marketing goals.
   
   
   • Support digital marketing team in enquiry management via chats, calls or email.
   
   
   
   

Qualifications

• Bachelor’s degree in Marketing, IT, Computer Science, Business, or related fields.


• 2–3 years proven experience in SEO with measurable results.


• Solid understanding of search engine algorithms, ranking factors, and on-page/off-page strategies.


• Good knowledge of HTML, CSS basics, CMS platforms, and website architecture.


• Experience using Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, etc.


• Familiarity with Core Web Vitals, schema markup, and other technical SEO enhancements.


• Understanding of AI trends and AI-driven insights in SEO.


• Strong analytical skills with ability to interpret data and convert insights into strategy.


• Excellent communication, documentation, and project management skills.

How to Apply

Please send your updated CV to [e-mail] with the subject line “Application for SEO Specialist – GS IT”. If this opportunity aligns with your career goals, kindly share your updated resume with us at [e-mail].