Regional Frontline Marketing Leader – Middle East

The Coca-Cola Company; United Arab Emirates; On-site; AED 400,000 - 500,000; Full time

Job summary

A global beverage leader seeks a Marketing Lead in the United Arab Emirates to drive brand growth and performance. Candidates should have over 12 years of experience in marketing, including team leadership and P&L ownership. The role involves accountability for end-to-end marketing performance, ensuring local strategies align with global initiatives. Success will depend on effective orchestration of marketing activities and deep consumer insight application. This is an opportunity to shape the brand's future and contribute to an inclusive culture.

Qualifications

• 12+ years of significant marketing and leadership experience, P&L ownership.
• Strong commercial acumen, experience with cross-functional teams.
• Previous roles should include innovation and complex marketing programs.

Responsibilities

• Accountable for end-to-end marketing performance.
• Lead ABP portfolio and ensure marketing orchestration.
• Deploy marketing capabilities and ensure local relevance.

Skills

Brand Architecture

Brand Positioning

Channel Management

Competitor Analysis

Creative Briefs

Digital Media Strategy

Group Problem Solving

Local Advertising

Marketing Activation

Marketing Strategies

Media Planning

People Management

Shopper Marketing

Social Media Strategies

Sponsorships

SWOT Analysis

Team Management

Job description

A global beverage leader seeks a Marketing Lead in the United Arab Emirates to drive brand growth and performance. Candidates should have over 12 years of experience in marketing, including team leadership and P&L ownership. The role involves accountability for end-to-end marketing performance, ensuring local strategies align with global initiatives. Success will depend on effective orchestration of marketing activities and deep consumer insight application. This is an opportunity to shape the brand's future and contribute to an inclusive culture.