A Marketing Coordinator plays a pivotal role as it contributes to the smooth functioning of marketing activities across the Marketing Department.
Event Coordination
- Coordinate all events as per the annual Marketing Calendar i.e. product launches, customer loyalty events, showroom events, etc.
- Follow-through event timelines, budgets, and logistics.
- Coordinate with all subdivisions for their deliverables towards the event i.e. creatives, written content, brochures, invites, etc.
Collaborations, 3rd Party Vendor and Sponsor Relations
- Search, identify, negotiate with, and manage relationships with event vendors, sponsors, and partners.
- Ensure contracts and agreements are in place with all suppliers.
- Coordinate with 3rd party vendors.
Logistics Management
- Oversee event logistics, and all event-related transportation arrangements.
- Coordinate the setup and takedown of event materials and exhibits.
Attendee Registration and Support
- Manage attendee registration process, and regularly coordinate with CRM for any required update.
- Provide support and assistance to event attendees, VIPs, suppliers, vendors, etc.
Departmental Coordination
Calendar Administration
- Coordinate the marketing department's event calendar, deadlines, and schedules and coordinate with the sub-departments to ensure timely submission and completion of deliverables.
Budget Administration
- Assist in tracking marketing budgets, including event-specific budgets.
Document and Data Management
- Organize and maintain marketing documents, reports, and database.
- Manage, archive, and organize marketing material on the company shared folder and to keep a record of all departmental assets and reconcile with respective departments such as IT, HR, Finance etc.
Meeting Coordination
- Schedule and coordinate marketing meetings, including preparing agendas and minutes, and follow-up on action items.
Create Comprehensive Reports
- Collate and generate reports on marketing activities, event performance, and budget utilization.
- Provide data and analytics to measure the effectiveness of marketing efforts.
Cross-Departmental Collaboration
- Collaborate with team members as well as other departments such as Sales and CRM, to ensure marketing initiatives are aligned with the overall marketing strategy and ensure KPIs are met.
- Act as a liaison between the marketing department and other internal or external stakeholders; and facilitate communication, coordinate meetings and ensure that information flows smoothly across various stakeholders.
Administrative Support
- Assist in administrative tasks such as handling email correspondence, phone calls, and managing office supplies.
- Coordinate with the team members to ensure all requirements such as software, gadgets etc. are available.
Procurement Support
- Coordinating with vendors to ensure that they deliver on time and meet quality standards.
- Review purchase orders to ensure that they are complete and accurate.