Manager, Digital Communications , Zayed Sustainability Prize

Masdar (Abu Dhabi Future Energy Company); Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading renewable energy company is seeking a Digital Communications Lead to develop and implement a digital strategy for the Zayed Sustainability Prize. The ideal candidate will have extensive experience in digital marketing, strong project management skills, and expertise in social media and web management. This role plays a crucial part in enhancing the Prize’s digital presence and engagement.

Benefits

Opportunity to work in a fast-growing sector

Engagement with global sustainability initiatives

Qualifications

• 6-8 years of experience in digital marketing or related field.
• Experience in web management, content management, SEO & SEM, and social media management.
• Experience within a corporate/multifunctional environment.

Responsibilities

• Develop and implement the Prize’s annual digital communications strategy.
• Manage, maintain, and expand the Prize’s global presence on social media.
• Plan and execute all web, SEO, and display advertising campaigns.

Skills

Exceptional communication (verbal and written)

Project management skills

Problem solving and decision-making

Time management skills

Education

Bachelor’s Degree in IT, computer science, marketing or related field

Tools

Word

Excel

PowerPoint

Outlook

Job description

Overview

Masdar is the UAE’s clean energy champion and one of the largest companies of its kind in the world, advancing the development and deployment of renewable energy and green hydrogen technologies to address global sustainability challenges. Established in 2006, Masdar is active in over 40 countries, helping them achieve clean energy objectives and sustainable development.

Masdar is jointly owned by Abu Dhabi National Oil Company (ADNOC), Mubadala Investment Company (Mubadala), and Abu Dhabi National Energy Company (TAQA). The company targets a renewable energy portfolio capacity of at least 100 gigawatts (GW) by 2030 and an annual green hydrogen production capacity of up to 1 million tonnes by the same year.

Purpose for the role

To develop and implement an annual digital communications strategy on behalf of the Zayed Sustainability Prize. To lead all of Zayed Sustainability Prize’s digital platforms, both internal and external, acting as the custodian of these platforms, ensuring they are up to date with content and performing upgrades and updates to align with market trends.

Key Responsibilities

Digital Communications Strategy

• Develop and implement the Prize’s annual digital communications strategy and implementation plan
• Collaborate with the Communications and Marketing department to develop, maintain, and implement a digital content strategy in support of key initiatives, programs, and activities
• Lead and develop strategic digital applications and activation recommendations
• Keep abreast of emerging trends and technologies, interface with IT and other internal stakeholders to ensure smooth implementations

Digital Communications Management

• Manage, maintain, expand, and coordinate the Prize’s global presence on social media and websites
• Research, identify and analyze digital trends and social media channels
• Lead the design of insight-driven digital strategies from opportunity identification through to experience definition

Digital Campaign Management

• Plan and execute all web, SEO, marketing database, email and display advertising campaigns
• Work closely with the marketing team to execute all paid social media campaigns
• Plan social media campaigns and engage with the social media agency to improve the Prize’s presence across its platforms
• Measure and report performance of all digital campaigns against set goals

Digital Platforms Enhancements

• Manage relationships with digital vendors for website management
• Identify trends and insights to optimize spend and performance
• Champion projects related to relaunching, improving, or enhancing the Prize’s digital platforms

Digital Media Analysis

• Carry out regular analysis using appropriate analytical tools and implement changes to maximize impact and reach
• Evaluate emerging technologies and provide thought leadership for adoption where appropriate

Contribution to Stakeholder Relations

• Build and maintain a network of relevant contacts to support daily activities and long-term objectives
• Engage with and monitor relationships with internal and external stakeholders to ensure knowledge transfer and completion of services as per agreed parameters

Preparation of Relevant Updates and Reports

• Prepare relevant reports and updates as required to the desired standard
• Provide management information as required by the line manager, including timely provision of accurate reports in line with reporting schedules

Qualifications

Preferred Qualifications

• Bachelor’s Degree in IT, computer science, marketing or related field

Preferred Experience

• At least 6-8 years of experience in digital marketing or related field, gaining exposure to the latest digital marketing trends and systems, with knowledge in web management, design and development, content management, SEO & SEM, and social media management

Job-Specific Skills

• Exceptional communication (verbal and written) and interpersonal skills with a consultative approach
• Experience within a corporate / multifunctional environment
• Strong understanding of driving/building a project delivery culture
• Strong project management skills
• Knowledge of latest sustainability trends
• Strong knowledge of budget management
• Strong problem solving and decision-making skills
• Excellent computer literacy with proficiency in Word, Excel, PowerPoint and Outlook
• Excellent ability to plan and organize work and prioritize projects
• Excellent time management skills
• Attention to detail

Additional Information

Masdar is one of the world’s fastest growing renewable energy companies and a green hydrogen leader, placing the UAE at the forefront of the energy transition. As a pioneer in advancing the clean energy sector and a key enabler of the UAE’s vision as a global leader in sustainability and climate action, Masdar has developed projects in more than 40 countries across six continents and has invested, or committed to invest, in worldwide projects with a combined value of more than US$30 billion. Masdar unites the UAE’s three energy champions – Mubadala, ADNOC and TAQA – and will utilize their combined expertise to fulfill its purpose as a global clean energy pioneer across renewables and green hydrogen. Promoting innovation in solar, wind, energy storage, waste-to-energy, and geothermal energy, Masdar has a proven record of delivering pioneering projects using cutting-edge clean energy technologies, that are commercially viable and bankable. As part of the application process, we will collect, store and process personal information about you. Masdar will use your personal information in accordance with our Candidate Privacy Notice, which provides details on the purposes for which your data is processed.