Head of E-commerce

Casinetto Trading LLC; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading food distribution company in Dubai is seeking a Head of E-commerce to lead the digital transformation of its online sales channels. The ideal candidate will have over 8 years of experience in eCommerce leadership, particularly within the food service or FMCG sectors, and a strong technical background in eCommerce platforms. This role involves developing growth strategies, managing cross-functional teams, and scaling B2C and B2B eCommerce operations in the UAE market.

Qualifications

• 8+ years’ experience in E-commerce leadership, ideally in food distribution or FMCG.
• Experience scaling B2C and B2B eCommerce platforms in the UAE / GCC.
• Strong technical understanding of eCommerce platforms and tech stack.

Responsibilities

• Develop and implement eCommerce growth strategy for B2C revenues.
• Lead selection and management of eCommerce platforms.
• Execute customer acquisition strategies through digital marketing.

Skills

E-commerce leadership

Digital marketing

Data-driven decision making

Leadership

Collaboration

Project management

Education

Bachelor’s degree in Business, Digital Commerce, Marketing

Diploma / Certification in eCommerce

Tools

Shopify

Magento

WooCommerce

Job description

Overview

The Head of E-commerce will lead the digital transformation of our online sales channels, focusing on building and scaling B2C eCommerce while integrating B2B functions for HORECA, retail, wholesale, and catering clients. Managing a portfolio of over 4,000 Italian food SKUs, you'll drive the end-to-end digital commerce journey—platform, marketing, operations, and customer experience—while working cross-functionally to ensure a high-performing, tech-enabled eCommerce ecosystem.

Responsibilities

Strategy & Leadership

• Develop and implement comprehensive eCommerce growth strategy with primary focus on scaling B2C revenues
• Drive innovation across digital touchpoints to enhance customer acquisition, retention, and lifetime value
• Work with Procurement on sourcing innovative and unique products for B2C channel growth

Platform & Technology

• Lead selection, customization, and management of eCommerce platform (Shopify, Magento, WooCommerce)
• Integrate ERP, WMS, CRM, and POS systems for seamless data flow and inventory management
• Implement product information management (PIM) tools across 4,000+ SKUs
• Leverage analytics and dashboarding tools to support decision-making

Digital Marketing & Growth

• Execute customer acquisition strategies through SEO, PPC, paid social, email marketing, and influencer campaigns
• Lead performance marketing and drive ROI across channels (Google, Meta, TikTok)
• Optimize UX / UI to improve conversion rates and enhance user experience

Commercial & Operations

• Align online pricing, promotions, assortment, and margin targets with Commercial team
• Partner with Operations and Supply Chain for inventory sync, logistics coordination, and SLA adherence
• Develop partnerships with marketplaces (Amazon, Noon, Deliveroo)
• Build and lead multidisciplinary eCommerce team and own P&L performance

What you need to excel

• Strategic and data-driven decision maker
• Digitally fluent with a customer-centric mindset
• Strong collaborator and influencer across functions
• Entrepreneurial and commercially sharp
• Excellent leadership, project management, and execution skills
• Fluent in English; knowledge of Italian or Arabic is an advantage.

Required Qualifications

• 8+ years’ experience in E-commerce leadership, ideally in food distribution, FMCG, or high-SKU environments.
• Experience scaling B2C and B2B eCommerce platforms across the UAE / GCC — must have Middle East experience and FMCG / Food Service industry experience in a leadership role in eCommerce for 7-10 years at least.
• Strong technical understanding of eCommerce platforms and supporting tech stack (ERP, PIM, CRM, WMS)
• Proven ability to work cross-functionally with Commercial, Marketing, IT, and Supply Chain teams.
• Experience working with 3PL logistics, warehousing platforms, and last-mile delivery systems.
• Bachelor’s degree in Business, Digital Commerce, Marketing, or related field (MBA preferred).
• Diploma / Certification in eCommerce highly advantageous