GTM (Go-To-Market) Assistant Manager

LG Electronics; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading electronics company is seeking a Go-To-Market Assistant Manager in Dubai to oversee in-store marketing strategies and ensure operational excellence. The ideal candidate will possess strong communication skills and a background in retail operations, along with 2-5 years of relevant experience. This role involves managing shop floor performance, coordinating promotional activities, and reporting on marketing effectiveness. Applicants should hold a Bachelor's degree in a relevant field and a UAE Driving License.

Qualifications

• 2–5 years of experience in GTM, in-store marketing, retail operations, or sales coordination.
• Experience working with electronics/FMCG/retail brands.
• UAE Driving License.

Responsibilities

• Support and execute in-store marketing strategies across retail channels.
• Monitor shop floor performance and ensure compliance with brand standards.
• Compile and analyze sell-out data and ISM performance reports.

Skills

Interpersonal skills

Communication skills

Multitasking

Attention to detail

Stakeholder management

Education

Bachelor’s degree in Business, Marketing, Retail Management, or related field

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

Position Summary

We are seeking a dynamic and detail-oriented Go-To-Market Assistant Manager to support and execute in-store marketing strategies and operational excellence across retail channels. This role plays a vital part in managing the shop floor experience, coordinating promotional activities with field promoters, ensuring smooth communication with headquarters, and aligning with cross-functional stakeholders to drive sell-out performance.

Principal Responsibilities

Shop Floor Management

• Coordinate bi-weekly flooring updates with TV/AV and IT teams.
• Monitor shop floor performance and ensure compliance with brand and display standards.
• Collaborate with PD/APM/Sales Managers to optimize store presence and merchandising.

In-Store Marketing (ISM)

• Plan, register, and track Yearly/Quarterly/Monthly ISM budgets in collaboration with the Marketing Team.
• Oversee execution of in-store promotions, POSM deployment, and campaign alignment.
• Manage promoter deployment and performance in-store to ensure effective customer engagement.

Promoter Coordination

• Supervise promoter activities across retail outlets, ensuring they follow GTM and sales strategies.
• Conduct field visits and provide feedback for training and performance improvement.
• Support recruitment and onboarding of in-store promoters when needed.

Cross-functional Stakeholder Engagement

• Liaise with various internal teams to ensure alignment of GTM initiatives:
• TV/AV Team (PD/APM/Sales Managers): Flooring, Sell-out analysis, ISM execution.
• Marketing Team: Budget planning, ISM calendar, brand compliance.
• IT Team: Coordination of digital tools for bi-weekly floor planning.
• GP Team: ISM bidding processes and PO (Purchase Order) review.

Reporting and Communication

• Compile and analyze sell-out data and ISM performance reports for HQ.
• Ensure timely and accurate reporting of on-ground activities and market insights.
• Support HQ with any ad hoc data requirements or analysis related to GTM performance.

Location: Dubai

Knowledge, Skills, & Abilities

• Bachelor’s degree in Business, Marketing, Retail Management, or a related field.
• 2–5 years of experience in GTM, in-store marketing, retail operations, or sales coordination.
• Experience working with electronics/FMCG/retail brands.
• Strong interpersonal and communication skills for stakeholder management.
• Proficiency in Microsoft Excel and PowerPoint for reporting and presentations.
• Hands-on, field-oriented approach with attention to detail.
• Ability to multitask and manage priorities in a fast-paced retail environment.
• Fluency in English (Korean is an added advantage).
• UAE Driving License