Food & Beverage Marketing Manager

SOFITEL; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A luxury hotel in Dubai is seeking a Marketing Manager specialized in food and beverage. The successful candidate will develop strategic marketing plans for five restaurants and bars, enhance brand positioning, and manage PR relations. The ideal applicant will possess at least 4-6 years of relevant experience, strong communication skills in English, and familiarity with the Dubai dining landscape. This role requires creativity, project management capability, and expertise in digital marketing.

Qualifications

• 4-6 years of experience in F&B marketing, preferably in luxury hospitality.
• Strong understanding of the Dubai dining landscape and media scene.
• Excellent verbal and written communication skills in English.

Responsibilities

• Develop and execute an annual marketing and communications plan.
• Manage relationships with media, influencers, and PR agencies.
• Launch and manage promotions and event marketing.

Skills

Strategic Leadership

Brand Building

PR & Media Relations

Campaign Management

Content Creation

Performance Reporting

Collaboration

Education

Bachelor's degree in Marketing, Communications, Hospitality, or a related field

Tools

Digital marketing tools

Job description

Job Description

• Strategic Leadership : Develop and execute an annual marketing and communications plan for all five restaurants and bars, aligned with hotel and brand objectives.
• Brand Building & Positioning : Elevate the profile of each outlet through compelling storytelling, creative campaigns, and consistent on‑brand messaging across all digital, print, and social media channels.
• PR & Media Relations : Manage relationships with media, influencers, and PR agencies. Oversee press releases, FAM trips, interviews, and restaurant‑related publicity campaigns.
• Campaign Management : Launch and manage promotions, seasonal campaigns, and event marketing to drive footfall, revenue, and customer engagement.
• Content & Digital : Oversee the creation of content (photography, video, basic editing, copy) for social media, email marketing, and website updates in collaboration with the hotel marketing team.
• Performance & Reporting : Monitor, analyze, and report on campaign results, media coverage, and ROI. Use data to inform future initiatives and optimize strategies.
• Collaboration : Support the Director of Marketing & Communications with marketing campaigns, work closely with chefs, outlet managers, the digital team, PR partners, creative team, and internal stakeholders to ensure cohesive and timely execution of marketing plans.

Qualifications

• Bachelor's degree in Marketing, Communications, Hospitality, or a related field.
• Minimum 4–6 years of experience in F&B marketing, preferably within luxury hospitality or high‑end dining.
• Proven experience managing marketing campaigns for multiple restaurant outlets and / or concepts.
• Strong understanding of the Dubai dining landscape, media scene, and F&B consumer trends, with minimum 2 years of local market experience preferred.
• Excellent verbal and written communication skills in English. Arabic and / or French is a plus.
• Creative thinker with strong project management and organizational skills.
• Proficiency in social media platforms, digital marketing tools, performance reporting, and media analytics including UTMs and campaign analytics.
• Naturally detail‑oriented and up to date with the latest marketing trends and guest insights.