Digital Marketing Manager Luxury

Manpower Professional; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A global luxury retail company is seeking an Arabic speaking Digital Manager to develop and implement digital communication strategies. You will manage digital agencies, oversee advertising campaigns, and require a solid digital knowledge to improve brand presence. Candidates should have 4-5 years of relevant experience in digital marketing, be fluent in Arabic and English, and possess strong analytical skills. This role offers a dynamic environment and competitive gross monthly salary of AED 20,000.

Qualifications

• Minimum 4-5 years full-time work experience in luxury and digital advertising.
• Strong knowledge in digital marketing and social media.
• Fluent in Arabic and English, both written and spoken.

Responsibilities

• Develop and implement digital communication strategies.
• Manage digital agency relationships and advertising campaigns.
• Track performance and report on digital marketing effectiveness.

Skills

Digital marketing strategy

Search Engine Optimization

Email Marketing

Social Media Marketing

Analytical skills

Job description

A globally recognised leading luxury retailer is seeking an Arabic speaking Digital Manager. You will be reporting directly to the Marketing & Communication Manager.

Overview

Actively participate in the development and implementation of the digital communication strategy. Responsible for building the brand online through the implementation of rigorous online marketing campaigns aimed at acquiring and converting potential customers and increase exposure. A significant expertise in digital & social media is required with an experience in Luxury industry.

Responsibilities

• Assist with the development and implementation of annual digital communication plan
• Support Marketing & Communication Manager in defining the overall digital strategy for the company in the Middle East liaising
• Improve brand share of voice by proposing digital related media and marketing contributions
  • Search Engine Optimization
  • Search Engine Advertising
  • Email Marketing
  • Behavioural retargeting programmes
  • Social Marketing
  • Mobile Marketing
• Manage digital agency relationships
• Online Advertising
  • Coordinate with company’s Headquarters, local agencies to develop, budget, push and implement local digital advertising strategy
  • Liaise with headquarters on all creative asset development and approvals
  • Improve SEM results including keyword strategy, budget allocations, creative testing across desktop, mobile and tablet platforms
  • Coordinate with media agency on continued optimisations of Wholesale Search Campaigns
  • Follow performance and report results for each campaign by vehicle and make recommendations on future advertising plans
  • Manage and track monthly invoices and budgets for all digital media and production
  • Coordinate, manage and proofread all translation projects related to digital
  • Attend industry events, seminars and networking sessions to keep abreast of digital

Languages

Arabic - Fluent / Excellent
English - Fluent / Excellent

Own a Car

Any

Have Driving License

Any

Qualifications

• Minimum 4-5 years full-time work experience; previous experience in luxury, traditional and digital advertising, and CRM required.
• Strong digital knowledge including web, mobile and social media; experience working in digital development environments and applying digital best practices.
• Excellent analytical and computer skills.
• Team player with strong interpersonal, writing and presentation skills.
• Attention to detail with the ability to handle multiple tasks simultaneously.
• Must be a self-starter, entrepreneurial, resourceful and comfortable working in a small team environment where self-sufficiency is essential.
• Fluent Arabic & English (written and spoken).

Geographical Responsibility

Middle East Zone including India, North Africa and other assigned territories.

Salary Details

Currency UAE Dirhams
Gross Package / Month 20000