Digital Marketing Manager

Black & Grey HR; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading recruitment agency in Dubai is seeking a Digital Marketing Manager to spearhead digital initiatives for a prominent technology company. The role requires over 7 years of experience in digital marketing, proficiency in SEO, and expertise in performance marketing. The ideal candidate will manage multi-platform digital campaigns, analyze performance metrics, and optimize strategies for high ROI. Competitive salary and benefits are included.

Benefits

Competitive Salary & Benefits

Qualifications

• 7+ years of experience in digital marketing with a focus on performance marketing.
• Expertise in managing paid media campaigns (Google Ads, LinkedIn Ads).
• Strong analytical skills with ability to derive actionable insights.

Responsibilities

• Plan and execute paid marketing campaigns on Google Ads and LinkedIn.
• Design and implement email marketing campaigns to nurture leads.
• Oversee website operations and UX/UI improvements.
• Analyze performance data and generate reports on campaign success.
• Develop and implement SEO strategies to improve visibility.

Skills

SEO

Performance Marketing

Data Analytics

Email Marketing

Website Management

Marketing Automation

Communication Skills

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

HubSpot

SEMrush

Ahrefs

Moz

Job description

Black & Grey HR is hiring for a leading Technology company in Dubai. Our client is seeking a dynamic and results-driven Digital Marketing Manager to lead their digital initiatives across multiple platforms.

The ideal candidate will be well-versed in SEO, performance marketing, website management, marketing automation, and data analytics, ensuring campaigns drive engagement, growth, and high ROI.

Key Responsibilities:

• Performance Marketing (PPC, Paid Media): Plan, execute, and optimize paid marketing campaigns on Google Ads and LinkedIn. Develop strategic media plans and budget allocations to boost website traffic and conversions. Monitor key performance metrics (CTR, CPC, CPA) and adjust strategies to maximize ROI.
• Email Marketing: Design and implement email marketing campaigns to nurture leads and enhance customer engagement. Segment audiences based on behavior and preferences for personalized messaging.
• Website Management: Oversee website operations to ensure a seamless, mobile-responsive, and user-friendly experience. Work with developers to update and optimize the website for performance and UX/UI improvements. Conduct website audits and implement strategies for enhanced functionality, security, and speed. Utilize analytics tools to track performance and suggest optimizations for conversion improvement.
• Analytics & Reporting: Analyze performance data from Google Analytics, social media insights, and other tools. Generate reports on campaign success, web traffic, and lead conversions. Use insights to refine marketing strategies and propose new growth initiatives.
• Search Engine Optimization (SEO): Develop and implement SEO strategies to improve organic search rankings and website traffic. Conduct keyword research, competitive analysis, and content optimization. Track SEO performance, analyze key metrics, and adjust tactics for improved visibility. Stay updated on search engine algorithm changes and best practices.
• Marketing Automation (HubSpot or similar platforms): Manage and optimize marketing automation workflows for lead nurturing and customer communications. Implement automated email marketing, lead scoring, and segmentation strategies. Align automation efforts with sales objectives for improved conversion rates.
• Social Media & Community Management: Develop and execute social media campaigns to enhance brand awareness and engagement. Schedule content, track brand mentions, and interact with followers to build a strong online presence.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum 7 years of experience in digital marketing, with a focus on performance marketing, website management, and automation.
• Strong expertise in managing paid media campaigns (Google Ads, LinkedIn Ads).
• Hands-on experience with HubSpot or similar marketing automation platforms is a plus.
• Proficiency in SEO tools such as Google Analytics, SEMrush, Ahrefs, and Moz.
• Excellent analytical skills, with the ability to derive actionable insights from data.
• Strong communication and collaboration skills.

Benefits

Competitive Salary & Benefits