Data Analyst

MCG Talent; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading company in Dubai is looking to hire a Data Analyst to enhance their public relations strategies through data-driven insights. The successful candidate will utilize data analytics to optimize campaigns, measure performance, and inform decision-making processes. An ideal fit will have strong analytical skills and experience in digital marketing.

Qualifications

• Strong analytical skills and ability to translate data into actionable insights.
• Experience with data analytics tools and platforms.
• Background in public relations or communications.

Responsibilities

• Develop and implement data-driven strategies to measure and analyze PR campaigns.
• Collect and analyze data from various sources.
• Provide actionable insights to the PR team.

Skills

Analytical skills

Data translation

Public relations knowledge

Digital marketing understanding

Social media analytics

Tools

Data analytics tools

Job description

We are seeking a data-driven professional to join our client's team as a Data Analyst.

The ideal candidate will possess a strong understanding of public relations and be able to leverage data analytics to optimize our campaigns and strategies. You will be responsible for collecting, analyzing, and interpreting data to inform decision-making and drive results.

Key Responsibilities:

• Develop and implement data-driven strategies to measure and analyze PR campaigns.
• Collect and analyze data from various sources (social media, media monitoring, website analytics, etc.).
• Identify key performance indicators (KPIs) and develop reporting dashboards.
• Provide actionable insights to the PR team to inform decision-making.
• Utilize data analytics tools to uncover trends and patterns in audience behavior.
• Collaborate with cross-functional teams to integrate data insights into overall business strategy.

The Ideal Candidate:

• Strong analytical skills and ability to translate data into actionable insights.
• Experience in using data analytics tools and platforms.
• Background in public relations or communications.
• Understanding of digital marketing and social media analytics.