Category Marketing Manager (Manufacturing - Food / FMCG)

Reliance Human Resources Consultancy; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading human resources consultancy in Dubai is seeking a Marketing Manager to develop and implement annual marketing strategies. The ideal candidate will have 3–5 years of experience in the Food/FMCG sector, strong analytical and strategic planning skills, and the ability to manage marketing budgets effectively. This role involves driving brand equity, executing product launches, and overseeing promotional activities to enhance market presence. The position offers a dynamic environment with opportunities to lead market analysis and collaborate with various teams.

Qualifications

• 3–5 years of experience in Food / FMCG manufacturing is mandatory.
• Strong understanding of trade marketing and sales channels.
• Experience with market research and product lifecycle management.

Responsibilities

• Develop and implement annual marketing and category plans.
• Manage category P&L and marketing budgets.
• Drive brand equity, awareness, and off-take.
• Lead market analysis and new product launches.
• Monitor and measure marketing campaign performance.
• Work closely with internal teams and external agencies.
• Oversee consumer and promotional packaging development.
• Plan and execute product launches, exhibitions, and marketing events.

Skills

Analytical skills

Strategic planning

Communication skills

Understanding of trade marketing

Education

Bachelor’s degree in Marketing or a related field

Job description

Key Responsibilities

• Develop and implement annual marketing and category plans
• Manage category P&L and marketing budgets
• Drive brand equity, awareness, and off-take
• Lead market analysis and new product launches
• Monitor and measure marketing campaign performance
• Work closely with internal teams and external agencies
• Oversee consumer and promotional packaging development
• Plan and execute product launches, exhibitions, and marketing events

Requirements

• Bachelor’s degree in Marketing or a related field
• 3–5 years of experience in Food / FMCG manufacturing (mandatory)
• Strong understanding of trade marketing and sales channels
• Experience with market research and product lifecycle management
• Excellent analytical, strategic, and communication skills