Area Sales Manager (Van Sales) - Traditional Trade - Beverage - AED 18K - 20K

Antal International Network; United Arab Emirates; On-site; Confidential; Full time

Job summary

A global beverage company is looking for an Area Sales Manager for Traditional Trade in the UAE. The role involves leading a team to achieve sales targets, securing new retail accounts, and ensuring strong product visibility. Candidates with a background in Energy Drinks or Carbonated Drinks and extensive experience in Traditional Trade are encouraged to apply.

Qualifications

• 10-12 years of experience in van sales supervision within the beverage sector.
• Strong knowledge of the UAE Traditional Trade market.
• Proven ability to lead and coach field teams.

Responsibilities

• Lead the Van Sales Rep team to achieve sales targets.
• Identify and secure new retail accounts.
• Monitor in-market execution and daily customer engagement.

Skills

Team Leadership

Customer Relationship Management

Negotiation Skills

Market Analysis

Education

Bachelor’s degree in business administration or related field

Tools

Microsoft Excel

Sales tracking systems

Job description

Our client, a global beverage company is looking to hire a Area Sales Manager (Van Sales) - Traditional Trade for multiple locations - Dubai, Abu Dhabi OR Sharjah. Budget 18K – 20K + Commission +Benefits

Note:Only candidate managing Traditional Trade, with previous experience with Energy Drinks OR Carbonated drinks will be shortlisted,

JOB PURPOSE :The Area Sales Manager - Traditional Trade is responsible for leading and managing a team of Van SalesRepresentatives to achieve and exceed sales and distribution targets across assignedterritories. This role ensures strong retail execution, optimal route coverage, customersatisfaction, and high visibility of the Product portfolio in Traditional Trade.

The Supervisor plays a key role in expanding the brand's footprint by driving market penetration, securing new retail accounts, building and maintaining strong customer relationships, and ensuring “BRAND” products are well-positioned and visible at point of sale in alignment with brand guidelines.

KEY RESPONSIBILITIES:

• Lead the Van Sales Rep team to achieve or exceed assigned sales and distribution targets, ensuring consistent product availability and maximizing market coverage.
• Ensure effective distribution of the full "BRAND" product range across all active routes and retail outlets.
• Identify and secure new retail accounts, negotiate terms, and manage the onboarding process to expand distribution footprint.
• Plan and optimize van routes for full territory coverage, productivity, and cost efficiency.
• Develop and maintain strong customer relationships, ensuring service quality, issue resolution, and long-term business growth.
• Monitor in-market execution, ensuring daily visits, coverage, and customer engagement goals are met.
• In-Store Visibility & Asset Management - Ensure product placement and in-store visibility standards are executed in line with company guidelines.
• Deploy and monitor the use of company POS materials, displays, coolers, and other visibility tools across the market.
• Take full responsibility for the correct usage, maintenance, and in-store presence of all assigned visibility assets.
• Team Leadership & Performance Management : Recruit, lead, and motivate a team of Van Sales Representatives, setting clear expectations and daily priorities.
• Conduct regular field coaching to improve sales skills, route productivity, and customer service.
• Monitor individual and team performance against KPIs and implement corrective actions where needed.

Reporting & Market Feedback

• Prepare and submit timely and accurate reports on sales performance, stock levels, asset deployment, and team productivity.
• Track competitor activities, pricing changes, and market trends, providing actionable insights to management.
• Monitor promotional campaigns and provide field-based feedback on effectiveness, visibility, and customer response.

JOB REQUIREMENTS:

• 10 -12 years of experience as a van sales supervision, preferably within the beverage (Energy Drinks OR Carbonated drinks) sector.
• Strong knowledge of the UAE Traditional Trade market, including route planning, distribution practices, and retailer management.
• Proven ability to lead and coach field teams to deliver consistent in-market execution and results.
• Familiarity with POS deployment, field merchandising tools, and execution of trade marketing plans.
• Proficient in Microsoft Office (Excel, Word, Outlook, PowerPoint); knowledge of field sales tracking systems is a plus.
• Excellent communication, negotiation, and interpersonal skills.
• Highly organized, results-driven, and self-motivated with strong problem-solving Capabilities.
• Valid UAE driving license required.
• Bachelor’s degree in business administration, Sales, Marketing, or a related field.

Do you have experience working with Energy Drinks OR Carbonated Drinks in Traditional trade in UAE? YES NO