Technical Sales Engineer - Distribution Automation

H-E Parts; Midvaal Local Municipality; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading energy solutions company is seeking a Technical Sales Engineer for Distribution Automation. The role requires promoting products that enhance power distribution. Candidates should have a Bachelor's degree in electrical engineering and 5-7 years of experience in technical sales. Responsibilities include driving sales, collaborating on technical solutions, and building relationships with key stakeholders. Proficiency in English and knowledge of distribution automation solutions is essential. Join us to shape the future of energy.

Qualifications

• 5–7 years of experience in technical sales within the power distribution or automation sector.
• Strong knowledge of distribution automation solutions, protection, and control.
• Proficiency in both spoken & written English.

Responsibilities

• Drive sales of Distribution Automation portfolio and maintain customer relationships.
• Identify new business opportunities and manage the sales cycle.
• Collaborate with teams on tailored offerings to client needs.

Skills

Technical Sales & Solution Selling

Customer Relationship Management (CRM)

Problem-Solving & Negotiation

Excellent communication skills

Knowledge of distribution automation solutions

Education

Bachelor’s degree in electrical engineering, Automation, or related field

Job description

Location: Modderfontein, Gauteng, South Africa

Job ID: R0108981

Date Posted: 2025-11-05

Company Name: HITACHI ENERGY SOUTH AFRICA (PTY) LTD

Profession (Job Category): Sales, Marketing & Product Management

Job Schedule: Full time

Remote: No

The opportunity

As a Technical Sales Engineer for Distribution Automation at Hitachi Energy, you will be responsible for promoting and selling products and automation solutions that enhance the reliability, efficiency, and sustainability of power distribution networks. You will combine deep technical expertise with strong commercial skills to deliver value-driven products and solutions to utilities, industrial customers, and channel partners. This role plays a pivotal part in driving digitalization and grid modernization initiatives.

How you’ll make an impact

• Drive sales of Hitachi Energy’s Distribution Automation portfolio, including Distribution Automation solutions, protection relays, RTUs, and communication products.
• Develop and execute account strategies to achieve sales targets and market share growth.
• Identify new business opportunities and manage the entire sales cycle from lead generation to contract closure.
• Collaborate with cross-functional teams including R&D, product management, and service to tailor offerings to customer needs.
• Provide technical support and solution design during pre-sales and post-sales phases.
• Understand client requirements for distribution automation and propose suitable solutions.
• Prepare and deliver technical presentations tailored to customer needs.
• Collaborate with related teams to ensure compliance with customer specifications and standards (e.g., IEC 61850, DNP3).
• Build and maintain strong relationships with key stakeholders, including utilities, industries and channel partners.
• Act as a trusted advisor to customers, ensuring long-term partnerships and customer satisfaction.
• Monitor market trends, competitor activities, and emerging technologies to identify growth opportunities.
• Represent Hitachi Energy at events, exhibitions, and seminars.
• Provide feedback to product teams on market needs and customer pain points to inform roadmap decisions.
• Responsible for ensuring compliance with applicable external and internal regulations, procedures, and guidelines.
• Living Hitachi Energy core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues and the business.

Your background

• Bachelor’s degree in electrical engineering, Automation, or related field.
• 5–7 years of experience in technical sales within the power distribution or automation sector.
• Strong knowledge of distribution automation solutions, protection and control, and communication protocols.
• Excellent communication, negotiation, and presentation skills.
• Ability to work independently and collaboratively in a team environment.
• Experience working with EPCs, OEMs, panel builders, Distributors and system integrators.
• Knowledge of regulatory and compliance standards in the energy sector.
• Familiarity with Distribution Automation solutions, protection relays, RTUs and communication products and solutions.
• Experience with utility procurement processes and regulatory frameworks.
• Ability to translate complex technical concepts into compelling business value propositions.
• Technical Sales & Solution Selling.
• Customer Relationship Management (CRM).
• Problem-Solving & Negotiation.
• Proficiency in both spoken & written English is required.

Qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access the Hitachi Energy career site as a result of your disability. You may request reasonable accommodations by completing a general inquiry form on our website. Please include your contact information and specific details about your required accommodation to support you during the job application process. This is solely for job seekers with disabilities requiring accessibility assistance or an accommodation in the job application process. Messages left for other purposes will not receive a response.