Technical LED Sales Representative

First Technology Pty Ltd; Johannesburg; On-site; ZAR 500 000 - 650 000; Full time

Job summary

An innovative technology company in Johannesburg is seeking a Technical LED Sales Representative who will leverage technical expertise and proven sales skills to engage key clients. The ideal candidate will have over 5 years in technical sales, specifically in LED technology, and will excel in building strong customer relationships. This role focuses on driving sales, providing exceptional after-sales support, and collaborating closely with internal teams to deliver tailored LED solutions.

Qualifications

• 5+ years of proven experience in technical sales, preferably in the Audio Visual/LED display industry.
• Strong understanding of Direct View LED screen technology.
• Excellent written and verbal communication skills.

Responsibilities

• Proactively identify and qualify new business opportunities.
• Conduct thorough needs assessments to recommend customized solutions.
• Provide excellent after-sales support and resolve customer issues.
• Work closely with internal teams to develop solutions.

Skills

Problem-solving skills

Analytical skills

Organizational skills

Time management skills

Sales skills

Communication skills

Education

Diploma / Degree in a technical field

Tools

Direct View LED screen technology

Novastar software

Networking knowledge

Job description

Job Purpose

The Technical LED Sales representative will utilize their expertise in LED screen technology and proven sales skills to actively target and engage key clients, offering tailored solutions that meet specific needs. With a deep understanding of Direct View LED screens, networking, and related software, the individual will drive product demonstrations, identify customer requirements, and close high-value deals. Success in this role will require strong relationship‑building abilities, a consultative sales approach, and the ability to stay ahead of industry trends. The role demands collaboration with internal teams and a relentless focus on delivering exceptional solutions to drive business growth and exceed sales targets.

Key Responsibilities

• Technical Expertise:
  • In-depth knowledge of LED screen technology, including:
    • Advanced knowledge in Novastar software, Nova LCT, V-CAN, Viplex Express, Configuring Direct View LED
    • Understanding advanced working of Direct View LED screens
    • Advanced knowledge of Networking
  • Ability to explain complex technical concepts in a clear and concise manner to non-technical customers.
  • Understanding of installation requirements, maintenance procedures, and troubleshooting techniques.
• Sales and Customer Interaction:
  • Proactively identify and qualify new business opportunities, generate leads, and build strong, long‑term relationships with potential clients.
  • Conduct thorough needs assessments to understand customer requirements and recommend customized LED screen solutions that best suit their needs.
  • Present and demonstrate LED screen products and solutions, highlighting key features, benefits, and value to drive customer interest and sales.
  • Negotiate pricing, terms, and contracts to close deals, ensuring mutually beneficial agreements while maintaining customer satisfaction.
  • Provide excellent after-sales support, addressing customer queries, resolving issues, and ensuring ongoing satisfaction with products and services.
• Collaboration and Communication:
  • Work closely with internal teams, including sales, engineering, and product management.
  • Develop and deliver tailored proposals, presentations, and solution demonstrations.
  • Maintain clear and consistent communication with customers throughout the sales process.
• Market Knowledge:
  • Stay up to date with industry trends, emerging technologies, and competitor offerings.
  • Conduct market research and competitor analysis to identify opportunities and improve product offerings.

Minimum Requirements

• Diploma / Degree in a technical field (e.g., Business Development, Multimedia, Audio Visual) or equivalent experience.
• 5-Years Proven experience in technical sales, preferably in the Audio Visual, LED display industry.
• Strong understanding of Direct View LED screen technology, networking, and related systems.
• Excellent written and verbal communication skills, with the ability to present complex information clearly and concisely.
• Proven ability to identify customer needs, build relationships, and close deals.
• Proven ability to work in a team.

Skills

• Strong problem-solving and analytical skills.
• Ability to work independently and as part of a team.
• Strong organizational and time management skills.
• Ability to travel as needed.
• Own reliable motor vehicle essential
• Valid SA Drivers License essential