SEO/Google Ads Specialist

Talent Sam; Cape Town; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A dynamic marketing agency is seeking a skilled SEO and Google Ads specialist to drive traffic and improve brand visibility. The ideal candidate will have over 2 years of experience in managing successful digital campaigns, strong analytical skills, and proficiency with tools like Google Analytics. The role involves optimizing websites through SEO, managing Google Ads campaigns, and collaborating with a creative team. A familiarity with Jewish culture is a plus.

Qualifications

• 2+ years of professional experience in SEO and Google Ads campaign management.
• Demonstrated success in improving organic search rankings.
• Strong analytical skills and proficiency with digital marketing tools.

Responsibilities

• Perform keyword research and optimize website for better SEO.
• Plan and manage Google Ads campaigns effectively.
• Collaborate with the marketing team for cohesive branding.

Skills

SEO strategy

Google Ads management

Analytical skills

Communication skills

Self-motivated

Tools

Google Analytics

Google Search Console

Google Ads

SEMrush

Ahrefs

Job description

Company Overview

Our Clients company is a dynamic fast-growing agency dedicated to elevating brands through innovative, culturally resonant marketing. They partner with clients across industries to create strategies that capture attention, drive traffic, and deliver measurable growth.

Key Responsibilities

• SEO Strategy & Execution
  • Perform keyword research, competitive analysis, and on-page/off-page optimization to improve organic rankings.
  • Audit websites for technical SEO issues and provide actionable recommendations.
  • Create and manage link-building campaigns and content strategies that drive sustainable traffic.
• Google Ads Management
  • Plan, launch, and optimize Google Search, Display, and Shopping campaigns.
  • Monitor performance metrics (CTR, CPC, Quality Score, ROAS) and adjust bidding, targeting, and creatives for maximum ROI.
  • Prepare regular performance reports and communicate insights to clients and internal teams.
• Collaborate with designers, copywriters, and marketing strategists to ensure cohesive campaigns and landing pages.
• Stay current with search algorithm updates, Google Ads features, and digital marketing best practices.

Qualifications

• 2+ years of professional experience in SEO and Google Ads campaign management.
• Demonstrated success improving organic search rankings and running profitable PPC campaigns.
• Strong analytical skills and proficiency with tools such as Google Analytics, Google Search Console, Google Ads, and SEMrush/Ahrefs or similar.
• Solid understanding of on-page SEO, link-building strategies, and technical SEO fundamentals (HTML/CSS knowledge is a plus).
• Excellent communication skills and ability to present data-driven insights clearly.
• Self-motivated, detail-oriented, and comfortable working independently with flexible hours.
• Familiarity with Jewish culture or interest in learning is a plus.