Senior Product Marketing Expert - User Growth

Binance; South Africa; Hybrid; ZAR 700 000 - 900 000; Full time

Job summary

A leading blockchain ecosystem is looking for a Growth Marketing Manager to lead user acquisition strategies in LATAM markets. The ideal candidate has over 5 years of experience in growth or marketing operations within the tech or fintech sectors. Responsibilities include driving marketing campaigns, improving user journeys, and analyzing performance metrics. This role offers a competitive salary, benefits, and a flexible work-from-home arrangement.

Benefits

Competitive salary

Company benefits

Work-from-home arrangement

Qualifications

• Minimum 5 years of experience in growth, marketing operations, product operations, or product marketing.
• Proven track record of delivering measurable user growth outcomes through data-driven strategies.
• Strong analytical mindset; experience with performance dashboards and ROI measurement.

Responsibilities

• Lead user growth strategies across key LATAM markets.
• Drive marketing operations to maximize growth impact.
• Partner with product operations to enhance overall product adoption.

Skills

User acquisition strategies

Campaign optimization

Data analysis

Bilingual (English + Spanish or Portuguese)

Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

• Lead user growth strategies across key LATAM markets, focusing on acquisition, activation, engagement, and retention.
• Drive marketing operations, including campaign execution, channel optimization, and ROI tracking to maximize growth impact.
• Partner with product operations to refine user journeys, improve conversion funnels, and enhance overall product adoption.
• Support product marketing efforts by launching new features, partnerships, and go-to-market strategies to increase user awareness and adoption.
• Conduct tactical analysis to evaluate performance metrics, diagnose challenges, and deliver actionable insights for growth improvement.
• Collaborate with internal and external stakeholders (marketing, product, BD, ops, data science, customer support) to align resources and achieve growth goals.
• Independently design and execute initiatives in competitive environments while also coordinating large-scale programs with regional teams.

Requirements

• Minimum 5 years of experience in growth, marketing operations, product operations, or product marketing within tech, fintech, or related industries.
• Proven track record of delivering measurable user growth outcomes through data-driven strategies and tactical execution.
• Strong analytical mindset; hands‑on experience with performance dashboards, funnel analysis, and ROI measurement.
• Ability to work cross‑functionally and manage multiple priorities independently.
• Bilingual proficiency in English + Spanish or Portuguese to coordinate effectively across regional markets.
• Experience in LATAM markets is highly preferred; additional exposure to global regions (Europe, Asia, Middle East) is a plus.

Why Binance

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world‑class talent in a user‑centric global organization with a flat structure
• Tackle unique, fast‑paced projects with autonomy in an innovative environment
• Thrive in a results‑driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work‑from‑home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.